CisionOne

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Prezly is your dedicated CRM for PR teams. Manage your contacts, pitch journalists, and publish stories that get real coverage. In a nutshell, Prezly is a tool that gets your story in front of your contacts in the cleanest, simplest, most pain-free way possible. Basically, it brings together all the functionality that’s core to PR, and integrates it to make the work you already do go way, way further. Here’s what that boils down to: - A CRM system your whole team can use to organize all their contact lists in one place - An email pitching tool for getting your story into people’s inboxes, and not their spam - A multimedia editor for publishing press releases that look great - Online (branded) newsrooms to increase reach and house all your stories and assets - A coverage log that connects with your email campaigns to make reporting so much easier And clear and actionable engagement analytics on all of the above. Start a free trial to try it for yourself!