RetentionLens
RetentionLens helps subscription businesses recover involuntary churn — the revenue quietly lost to failed and declined payments.
When a recurring charge fails, RetentionLens automatically works to win it back: smart payment retries timed for the best chance of success, automated dunning emails that prompt customers to update their card, and a clean hosted update flow that makes fixing a payment effortless. A recovery dashboard shows how much revenue you've saved, which charges are at risk, and where churn is leaking. It connects to your payment stack (Stripe), so setup takes minutes, not weeks. Most subscription cancellations aren't customers leaving on purpose — they're expired cards and soft declines — so recovering them is the fastest, cheapest way to grow net revenue.
European-built and data-protection-oriented.
Ideal for SaaS, subscription and membership businesses that want to plug revenue leaks without adding headcount.
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Revatto
Revatto is a done-for-you retention platform that seamlessly integrates into existing payment systems, such as Stripe, Chargebee, and others, without coding or setup hassles, to recover failed payments, reactivate canceled customers, and prevent churn before it occurs. Its Recover module uses smart retry logic, AI-driven insights to detect churn patterns, and flexible payment solutions, while human-led outreach ensures personalized, brand-aligned messaging that resonates authentically. Revatto’s Reactivate tool re-engages former customers at the right moment with compelling incentives, and its Retain component proactively flags at-risk subscribers to intervene before they cancel. This AI-powered analytics system discovers underlying trends and optimizes retention strategies across the customer lifecycle. Operating silently behind the scenes, Revatto effectively recovers lost revenue, minimizes churn, and protects against chargebacks.
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Butter
Butter is ending involuntary churn for direct-to-consumer and SaaS subscription brands by recovering failed payments and subscribers faster, and more efficiently, delivering 5%+ ARR growth.
How do we do it?
We build and deploy custom machine learning algorithms that analyze each individual failed payment, enabling us to determine the optimal approach and timing for retrying the transaction. Unlike traditional retry solutions that employ a generic "one-size-fits-all" approach, our tailored approach ensures that no potential recovered revenue is left on the table.
Intelligently tackling failed payments and payment health leads to:
Reduced Churn Rates - Reducing customers lost to failed payments decreases churn and the impacts compound over time
Increased LTV:CAC Ratio - With fewer customers churning due to failed payments, your overall LTV improves
Increased Top-line ARR - 5%-10% more revenue recovered from failed payments
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Recurly
Thousands of innovative companies across media and entertainment, consumer goods, software, education, health and wellness, and travel and hostpiatlity industries rely on Recurly for faster, more profitable growth.
The partnership and platform of Recurly removes the complexities of automating subscription management and recurring billing at scale, enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, Bark, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn.
Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. Recurly | Keep a good thing growingⓇ
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