Automate the moments that move customers to buy.
Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer.
Built for eCommerce brands running promotional and retention programs at scale.
What you get:
* Email and SMS campaigns from one contact spine
* Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations
* Segmentation, acquisition forms, and landing pages
* eRFM analytics and campaign revenue reporting
* Deliverability controls: authentication, throttling, ISP feedback, and list hygiene
* Integrations with third-party and Maropost-native apps
Set it up once. Marketing Cloud takes it from there.
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D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals.
By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue.
Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts.
D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach.
With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies.
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ActBlue Field Tools
ActBlue Field Tools, formerly Impactive, is an outreach and engagement platform for campaigns, advocacy organizations, nonprofits, unions, and movement-building teams. The platform combines texting, calling, fundraising, voter registration, canvassing, volunteer mobilization, and program management in one system. ActBlue Field Tools supports peer-to-peer texting, broadcast texting, phone banking, friends and family messaging, custom forms, SMS fundraising, custom voter registration, canvassing, and social media amplification. Organizations can use the platform to contact supporters, mobilize volunteers, raise money, drive event participation, and coordinate large-scale outreach programs. Built-in features include segmentation, targeting, teams, leaderboards, volunteer management, integrations, reporting, and data tools.
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