Breakthrough

​Ogury is a global ad tech company that delivers advertising solutions grounded in privacy to brands, agencies, and publishers by targeting personas, not people. Their approach goes beyond traditional contextual and semantic targeting, allowing brands to reach the right audience without using personal information. This methodology, known as personified advertising, focuses on targeting anonymized personas based on specific online behaviors and attributes at a placement level, ensuring privacy while delivering precision and performance. ​The Active Insights platform offers brands an easy-to-understand and engaging format to view persona-based insights, enhancing audience understanding without relying on personal identifiers. It houses an extensive library of premade personas, enabling brands to find and reach their exact target audiences effectively. ​Ogury provides tailored solutions consisting of engaging creative formats and quality publisher partnerships.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.