Audience
Companies seeking a tool to create, organize, and share target audience data, messaging, brand, market positioning and competitor intelligence
About Breakthrough
Create, organize, and share target audience data, messaging, brand, market positioning and competitor intelligence. Breakthrough helps agencies rapidly understand and monitor their clients, and their target audiences, and gain insights into their competitive landscape. Advertising and marketing that resonates needs to be precise, focused, and deliver a level of personalization that can only be done with this deep understanding. Breakthrough provides a suite of tools including audience personas, messaging, brand, and market positioning to help you understand your target markets better. Audience Personas define the motivations, pains, channels, and a wide range of other key information. Click-through rates, conversions, closed deals, and more are impacted when you align your client’s marketing and sales to their target audiences. Breakthrough ensures you know everything about who your clients sell to.
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Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
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Company Information
Breakthrough
United States
breakthroughos.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
In Person
Support
Phone Support
Online
Breakthrough Product Features
Marketing Planning
Collaboration
Budgeting & Forecasting
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management