CarGurus
CarGurus Dealer Solutions is an platform for automotive dealerships that helps dealers market inventory, generate and convert leads, improve retail operations, and drive sales growth by leveraging CarGurus’ large automotive marketplace and data-driven tools. The dealer site offers core products, including listings, Sell My Car, PriceVantage, Digital Deal, and Audience Targeting to support key business functions; helping dealers showcase vehicles to millions of shoppers, source quality inventory directly from consumers, and increase visibility and engagement across markets with targeted advertising and dealer-specific exposure. CarGurus emphasizes data-backed insights and analytics with performance dashboards, pricing recommendations, market trends, and custom reports that guide inventory pricing, acquisition strategy, and conversion optimization so dealers can make informed decisions and stay competitive.
Learn more
CDK Global
CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between.
Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform.
Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs.
With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.
Learn more
Edmunds
Edmunds Dealer Solutions is a suite of digital marketing, inventory exposure, and sales-enablement tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and drive more sales by leveraging Edmunds’ extensive automotive audience and first-party data. Dealers can list their new and used vehicle inventory on the Edmunds marketplace, so shoppers see pricing, incentives, and available stock, increasing vehicle detail page views and directing shoppers to dealer websites or contact forms. It includes messaging and engagement tools (like CarCode) that consolidate interactions via web chat, SMS, and Facebook Messenger into a single interface to help sales teams connect with ready-to-buy consumers. Edmunds also supports enhanced merchandising and advertising by placing inventory on high-traffic platforms like Facebook Marketplace and social media channels, using targeted campaigns.
Learn more
Autotrader
Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.
Learn more
