AdRoll

Pros: We use it for remarketing to healthcare clients since Google Ads won't do this due to their rules. It works as intended.

Cons: The reporting can be a bit confusing as it pulls from your site's Google Analytics account on some reports and doesn't clearly mark this.

Overall: Overall, it's been a great way to remarket to our healthcare clients when Google Ads won't let us. It's a reasonable price and worth it to us.

Pros: Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.

Cons: Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.

Overall: Adroll is an easy service to set up so that the reach of our online ads is as extensive as possible. Adroll has a very low price if you take into account the amount of options that exist to create audience re-segmentations, either for future conversion processes, or simply for analysis.

Pros: Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.

Cons: In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.

Overall: We consider that it should integrate the functions with those that specify that we can use, it leaves much to be desired in its reliability. However, if it effectively fulfills as a tool for creating ads with current designs and is an excellent option that has expanded us as an organization thanks to this marketing strategy.

Pros: All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.

Cons: Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.

Overall: We think this may be one of the most detailed professional services for high-caliber marketing. We like that Adroll is so easy to program for social media marketing, which tends to have the highest traffic on the entire web. We recommend it to cover.

Pros: The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.

Cons: It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.

Overall: Adroll is the internet marketing platform that every developer needs to get up and running quickly. The prices may be a bit high, but the favorable results with the amount of traffic you get are completely worth the effort. Adroll is possibly the best application to get non-organic advertising.

Pros: We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

Cons: For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.

Overall: I love it as anyone can get started with the free version and then can upgrade to paid which is not much expensive itself. The UI and functionality are awesome. It's a bang for a buck.

Pros: AdRoll could not be easier to use. Their platform has no upfront cost and no recurring fee. I was able to test it out and learn as I go at a very low cost. I had never purchased banner ads before using Adroll so I was intimidated at first but their user interface is simple and intuitive and I was able to get quick support whenever I got stuck. Right now I'm playing around with it to promote my own business, but I primarily use it to help my clients drive growth for their local businesses. I have found it a great way to capture lost sales by retargeting the users that leave with a full shopping cart for e-commerce.

Cons: CAREFUL: if you use this you need to check your ad placements to see what websites your ad is showing up on to prevent fraud. I found a few bad actor sites that I was spending a decent amount of money on that were not converting at all. I would highly recommend building a blacklist over time to stop your ads from showing on sites that just don't convert for you or are a waste of your money. To AdRolls credit, they make it easy to block these bad sites, you just need to work on it over time.

Overall: I use Adroll for my own business as well as my clients. It was easy to learn and I hooked it up to my Squarespace site so that I can retarget my web visitors. My clients that use Shopify also take advantage of their integration. Retargeting is a MUST these days and Adroll makes it easy.