No need to talk to the users to know what they experienced (replay, behavior insights, etc). End-2-end Transaction Insights (business, technology, etc). User interface design or technology issues may contribute to poor user experience. Germain UX identifies use cases and root-cause of issues down to the user click and scenario and technology (network request, code, sql, etc). Lack of training, poor organization, attrition may contribute to ineffective business operations. Germain UX identifies main gaps and their root-cause, in real-time and 24×7. Overloaded call center, lack of expertise, hard to find information on a website may all contribute to low prospect conversion rate. Germain UX helps identify actionable insights. Ineffective product or service, lack of support, hard-to-find online material, may all contribute to a poor customer experience and attrition. Germain UX identifies actionable insights around that, 24×7 and in real-time.