Best Local Marketing Software

Compare the Top Local Marketing Software as of October 2024

What is Local Marketing Software?

Local marketing software enables the deployment of marketing strategies intended for multiple target audiences across a specific geographical area. Compare and read user reviews of the best Local Marketing software currently available using the table below. This list is updated regularly.

  • 1
    Birdeye

    Birdeye

    Birdeye

    Birdeye is the leading reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow sales and thrive. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR. Learn more at birdeye.com.
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    Starting Price: $250/month
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  • 2
    Kixie PowerCall & SMS
    Kixie is the sales engagement platform that boosts sales team performance with reliable, easily-automated calling and texting for HubSpot, Salesforce, Zoho, Pipedrive, and other leading CRMs. Supercharge your CRM with Kixie to get an automated sales machine with intelligent autodialing, seamless CRM integration, and Enterprise phone service. Start making calls in 3 minutes with no hardware and a 100% free trial. No credit card needed. Enterprise outbound sales acceleration platform with a powerful 10-line power dialer, 2-way messaging, local presence, voicemail drops and more. Perfect for outbound call centers, inside sales, telemarketing, fundraising, and appointment scheduling businesses.
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    Starting Price: Contact for pricing
  • 3
    SeoSamba Marketing Operating System (MOS)
    SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.
    Starting Price: $99.00/month
  • 4
    Adplorer

    Adplorer

    Adplorer

    Adplorer’s local digital advertising software is the world’s first all-inclusive local marketing automation platform built specifically for marketing agencies, Franchisor CMO's and SMB resellers. Adplorer enables users to scale local advertising campaigns across thousands of SMBs, Franchise Locations, and Enterprises. Agencies and internal marketing departments use Adplorer to automate the creation, management and reporting of advertising campaigns on Google, Bing, Facebook, Waze and LinkedIn as well as manage their client's Google My Business and Social Media profiles. Campaign managers use Adplorer to create and sell templated customized local campaigns that generate maximum ROI through collective intelligence-backed ad spend optimization, create aggregated reports for national multi-location brands and easily monitor campaigns with customizable alerts. Aplorer is making local advertising management fast, simple and precise. Get in touch and ask for a demo today!
    Starting Price: Available upon request
  • 5
    Synup

    Synup

    Synup

    Increase Brand Awareness, Customer Acquisition, And Loyalty. Consumers no longer go with what they know. They are searching for what is new, recommended, and experience-driven. Synup's Digital Profile Management Solution drives customer acquisition and loyalty for brands by connecting them to the right consumers across all digital profiles, social media, voice search, and search marketing channels. Synup’s Digital Profile Management Solution drives brand awareness, customer acquisition, and loyalty. Instantly deliver relevant business content to consumers across search engines, social media, voice search, and digital profiles.
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    Starting Price: $15.00/month
  • 6
    Rannkly

    Rannkly

    Rannkly

    Rannkly is an AI-driven software that can manage and enhance online reputation and social media platforms of the business at a single dashboard. It helps to manage, monitor, respond and generate reviews and ratings of the business to leverage their brand. It helps to automate the responses with time-efficient technology. User can also schedule and publish social media posts on all the platforms in a single click. Along with all these features, The all-in-one QR code gives the opportunity to both customer as well as organization to engage with each other with better technological tools. The customer can check the organization's services easily whereas organization can collect and organize customer data efficiently. Customer can check menus, offers and various coupons of the organization whereas organization can manage the customer database easily through a single scan of WhatsApp. Enhance the public engagement with your organization by accepting payments through QR code and connecting
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    Starting Price: $9 per month
  • 7
    Podium

    Podium

    Podium

    Podium is an all-in-one customer communication and payments platform that combines Webchat, Online Review Generation, SMS text message marketing and Payment Processing from one, easy-to-use inbox. Podium's operating system for local business sends personalized text conversations, generates more customer reviews, deploys custom outbound marketing campaigns and powers payments via text & credit card readers for 150,000 customers. We specialize in Online Reviews, Reputation Management, Review Analytics, Customer Reviews, Small Business Reviews, Customer Interactions, Customer Engagement, interaction management, Local Business, Collect Payments, and Text Marketing.
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    Starting Price: $249 per month
  • 8
    Weave

    Weave

    Weave

    Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work.
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    Thryv

    Thryv

    Thryv

    The end-to-end client experience software for growing small businesses. Get the job, manage the job, get paid and get credit online with Thryv. Thryv is a secure, easy to use small business management platform that automates tasks and puts your customers at the center of your business. ThryvPay can help services businesses save thousands when you accept and process credit card and ACH payments. Take advantage of next day funding, automated recurring payments, client-side convenience fees, QuickBooks integration, automatically scheduled payments and more. Desktop, tablet, or app on the go, Thryv puts the complete business management and exceptional customer service at your fingertips. Thryv works with the digital tools you’re already using to run your small business, streamlining the way you work.
  • 10
    rankingCoach

    rankingCoach

    rankingCoach GmbH

    rankingCoach is the complete digital marketing app for small businesses. Designed to cover all areas of online marketing: elevate search rankings, create high-performing Google Ad campaigns to increase traffic and leads, manage social media profiles, reviews and local directory presence, as well as monitoring competitors and local market conditions. Small business owners can do all this by taking a few minutes of their time each week, which will boost their business, attract new customers and get ahead of the competition. The App’s Facebook-like feed of local market information and competitor analysis makes marketing online engaging and easy to understand. Even for business owners with no experience in Digital Marketing.
    Starting Price: $29.95 per month
  • 11
    Google Business Profile
    Engage with customers on Google for free. With a Google Business Profile (formerly Google My Business) account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business. Clicks, calls, bookings, follows – see how your customers engage with your Business Profile. Easily keep track of who is connecting with your business on Google, all in one place.
    Starting Price: Free
  • 12
    Moz Local
    Moz Local helps you easily manage your local business listings and reputation on Google, Facebook, and other sites to help consumers find and choose your business. With automated listing management, duplicate deletion, and location data distribution, plus reputation management, you can maintain accurate listings on the sites that matter most, respond to reviews, and post updates and offers. Moz Local provides continuous syncing of location data to our partner network so that consumers are seeing the most accurate information. Our extensive review process helps ensure your location data is cleaned up, consistent, and properly formatted. Keep your finger on the pulse of what your customers and prospects are saying about you, engage with them to share news, offers, and updates, and manage your business's online reputation. Gain valuable insights with reports and analytics, including the Visibility Index, online presence score, and profile completeness, so you know when to take action.
    Starting Price: $14 per month
  • 13
    Rize

    Rize

    Rize Reviews

    Rize is a done-for-you service to generate positive reviews & attract more customers. Rize offers custom review response writing to save businesses time and effort! The tool allows you to efficiently solicit feedback from your customers via email, text message, in-store kiosk or even printable "review us" cards. The tool integrates with Every review site - and focuses on the sites that matter most to your business and in your industry. Whether you receive positive or negative brand feedback, responding to online reviews is critical to your business' online reputation. Show search engines and your target audience your commitment to customer satisfaction with Rize Review’s review response service, done by actual humans -- and not automated -- with years of online reputation management experience. Make it easy for customers to trust you. Ready to rise above the competition? Sign up for a risk-free trial and start managing your online reputation.
    Starting Price: $199/month
  • 14
    BrightLocal

    BrightLocal

    BrightLocal

    BrightLocal makes local marketing simple. Its all-in-one platform provides SMBs, SEO agencies, and multilocation businesses with the tools they need to succeed in local search, including: - Reputation Manager: Grow, track, and respond to your reviews all in one place. - Local SEO Audit: Monitor your rankings in local SERPs and see what success looks like. - Citation Tracker: Find where your business appears online, locate duplicates, and see where competitors are found, too. BrightLocal also provides citation building services, so you can get listed on the sites that matter to you. You can try BrightLocal completely free of charge, with no card required, for 14 days to see the results for yourself.
    Starting Price: $29.00/month
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    RocketData

    RocketData

    RocketData

    RocketData is an easy-to-use platform to manage your company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices, and social networks. RocketData adds information about your company to these services, finds mistakes, fixes them, and protects your data automatically. RocketData also helps your business to engage with local customers wherever they are talking through. The platform monitors and gathers customer feedback and provides the tool to answer it from a single interface. Our integration list includes Google Maps, Yandex.Maps, Facebook, Instagram, TripAdvisor, Garmin, Waze, Here maps, OpenSreetMap, Navitel, Osmand, Tomtom, Citymaps2go, Uber, and many other integrations as well as local ones for every region. Using our service company gets total control on its digital information across popular location-based services and increases online visibility and foot traffic.
    Starting Price: $158
  • 16
    ReminderDental

    ReminderDental

    ReminderDental

    ReminderDental is the most powerful and affordable solution for communication with your dental patients. With the most customizable options for Appointment Confirmations, Broken Appointment Notices, Recall and Reactivation, Birthday, ASAP, Missed Appointments of any platform on the market, your automated communication never looked better. Multilingual support for calls and messages supported as well as filtering messages by procedure codes, operatory, or provider to enable pre / post op communication. Two way texting, review migration and generation, tools to help remote users, along with statistics that can help you grow your existing practice, expand, or simply collect on past due. Integrations for Open Dental, Dentrix, Easy Dental, PracticeWorks, Eaglesoft, and Dolphin.
    Starting Price: $50/month
  • 17
    Vendasta

    Vendasta

    Vendasta

    Vendasta is a rebrandable, end-to-end platform for companies who sell digital solutions to SMBs. Publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs, and other SMB-serving businesses are able to streamline their go-to market process, sell more products to more clients, and unlock recurring monthly revenue. The platform supports dozens of digital marketing and business productivity tools with marketing automation, a robust CRM, and a client-facing portal - all under a single login. Build on the Vendasta Platform to produce a customized experience for your business needs.
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    Chekkit

    Chekkit

    Chekkit

    Get great reviews, be the obvious choice, and win more customers — All in one place. Reviews are the referrals of 2020. Hundreds of great reviews are the best way to earn a prospect's confidence. Get them. Win more leads by providing an easy way for customers to text you directly from your website, or elsewhere on the web. Earn customers by providing answers to questions, scheduling appointments, sending product pictures, and staying in touch. Request payments over text message. The conversation starts with a web chat and ends with a payment. 1. Get found with your amazing reviews. 2. Be easy to get in touch with using Webchat. 3. Own the customer conversation throughout the sale. 4. New customers leave great reviews. 5. See step 1.
    Starting Price: $149 per month
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    Reputation.com

    Reputation.com

    Reputation.com

    Transform feedback from reviews, likes, listings, comments and clicks into your competitive advantage. The world’s best brands use Reputation to forge strong relationships between customers and communities. We invented Online Reputation Management and are once again leading the industry with our Reputation Experience Management (RXM) platform! All in one Platform: From Reviews to Surveys to Social to Business Listings, the Reputation platform pulls all of your business feedback into one platform and creates one tool for all the metrics that matter most to you. Actionable Insights: Our advanced online reputation management platform gives companies the tools to anticipate business needs and customer concerns. Create customized views and reports to find out what matters most. Plus, import other data from other sources so you can see everything in one place.
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    TrustAnalytica

    TrustAnalytica

    TrustAnalytica

    TrustAnalytica is the best online interaction solution to helps businesses grow and be found online. With a universal business toolkit, TrustAnalytica can help businesses provide excellent customer experiences and retain their customers using modern technologies. Everyday companies from small and large use TrustAnalytica for Internet marketing and reservations, connecting to prospects and customers and conducting research surveys. TrustAnalytica can help you build your online reputation by automatically generating new reviews. It takes seconds for consumers to submit reviews with TrustAnalytica's reputation management system since it sends them a text message with a direct link. Do not sit around and wish for more reviews; instead, get out and acquire them.
    Starting Price: $49 per month
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    Qebot

    Qebot

    Qebot

    Manage all of your business software in a single platform. Single sign-on, increased team productivity, and better automation through tool centralization. What makes having all of your tools in a single, centralized platform so great? By having all of your tools in a single platform, managing you day-to-day just became a whole lot easier. Qebot Partners with the best software companies in the world, integrating their technology into a centralized platform - then we take it a step further. Centralizing your digital tools can save you time and money while managing and growing your business. The Qebot platform is built with some of the most highly rated, and scalable products on the market. Everyone from large marketing agencies, franchise corporations, and media conglomerates, to locally owned businesses and sole proprietorships drive success with Qebot's tools. There's a set of applications for every business.
    Starting Price: Free access
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    Local Siren

    Local Siren

    Local Siren (Local Siren - Digital Marketing Agency)

    In today’s digital landscape, many small businesses struggle to gain visibility on Google and Local Search, which means potential customers can’t find them just when they’re needed the most. Our expertise lies in optimizing your business presence so that you're not only visible but also prominent in local search results. This allows you to focus on what you do best: serving your customers and growing your business. Let Local Siren help you connect with your community and ensure your services shine where it matters.
    Starting Price: $57
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    Merchynt

    Merchynt

    Merchynt

    Merchynt helps thousands of small businesses get found and chosen by more local customers online by optimizing their business profiles on major search platforms, including Google, Facebook, Yelp, Siri, TripAdvisor, and 40 others. The Merchynt platform is best for small businesses that find advertising to be too expensive or ineffective. This is not regular website SEO! It's proven to work faster and cost less. 87% of people pick a local business based on their reviews! That's why Merchynt also gives you the tools you need to get more 5-star customer reviews on Google & Yelp, so your business profile will rank higher, and convert more visitors to customers. Email or text your customers the Merchynt Review Request Tool and watch the positive reviews come flying in and your sales soar. Merchynt is used by thousands of small businesses and is rated Excellent on Trustpilot. Get started with their free trial today! Plans start at just $55 per month.
    Starting Price: $80 per month
  • 24
    Grade.us

    Grade.us

    Grade.us

    Grade.us is a cloud-based reputation and review management platform that is ideal for digital marketing agencies, SEOs, and brands. Grade.us features include review generation, review monitoring, and marketing online reviews. With Grade.us, users are able to collect customer reviews using email and drip campaigns as well as a range of tools. Get notifications of new reviews on Google, Facebook and 100+ industry specific review sites. Share your best reviews on your website with our WordPress plugin and floating carousel widget. Automatically post your great reviews on social media channels. Grade.us comes with a full set of reseller tools that allows agencies to white label the service, generate leads, and grow their reputation service offering.
    Starting Price: $180.00/month
  • 25
    Bottle Message

    Bottle Message

    Bottle Message

    Bottle Message helps businesses easily present themselves online with their digital flyer, advertise with the Bottle Message app, and promote offline with a special QR code. Bottle Message helps anyone to be visible online without a lot of costs, effort and competition from the big brands! Use Bottle Message App to get Daily offers from the local market. Simply collect offers from your favourite shops and be notified about every update. Everybody who have saved your Message gets push notification from the app once the content is updated. It doesn’t matter whether people want chat, browse social media, order delivery or shop - it’s always just a click away.
    Starting Price: $3 per month
  • 26
    BrandWizard

    BrandWizard

    BrandWizard.io

    A single automated platform for comprehensive reputation management and online presence. We find duplicates and fakes of your locations in order to always bring customers to the correct address, not to lose positions in search results and customer reviews. Collect reviews from popular digital services, receive notifications of new ones and respond to them from a single account. BrandWizard uses machine learning to identify the content of photos in your listings and allows you to send complaints and delete the irrelevant ones. Monthly analytical report on the status of your company’s online presence. Analyze how your competitors work with reviews and what is the rating of their locations to improve your reviews strategy. Connect your employees or franchisees to BrandWizard with the ability to distribute access rights.
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    Pointer

    Pointer

    Pointer

    Data: placement on 30+ sites, filling in information in the company card, automatic updating and daily reconciliation of data with reference values in geoservices, traffic from major geoservices with graphs. Additional functionality: photos, phantoms (duplicate cards), SEO-control of positions. Reviews: collection from 50+ platforms, the ability to reply, delete incorrect reviews, send complaints, statistics on tone, sources, employees, etc. Additional functionality: responses to reviews with ChatGPT neural network, customization of auto-replies, scanning reviews with the help of your own neural network to determine the topic and put the classification - autotags, a widget for your reviews on the website, the tool "Review Booster" to improve reputation, request feedback by QR code, WhatsApp, email, SMS, collecting messages from social networks and geoservices, integration with helpdesk and iiko, competitor monitoring.
    Starting Price: $10
  • 28
    Footprints for Retail

    Footprints for Retail

    Fullscreen Digital

    The advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience. We enable your retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets. With Footprints you can fuse the offline to online and become a Retail Media giant in 3 mos. or less. You will know what your customers’ current & future needs and expectations are​. And you can start targeting today​ the customers that will enter your retail tomorrow​​. Enable a complete and new value chain for your retail network​​. Global retailers transforming into media giants. 1 in 4 digital ad dollars by 2026 for Retail Media​. Let’s get your retail​ to capitalize on​ the rise of the AI​ now.
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    web.com

    web.com

    Web.com Group

    Web.com provides business across all industries with the tools to build your online presence. Formed more than 20 years ago, Web.com brings all your website, email, security and online marketing solutions into one place. Our company will be with you every step of your journey whether you are just starting out or are well on your way.
    Starting Price: $10/month
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    CampaignDrive
    The distributed marketing platform that helps world-class brands empower franchisees, dealers and agents to win the local marketing battle. CampaignDrive is the leading SaaS marketing platform that transforms your brand assets into creative, dynamic, and ready-to-use templates. This cloud-based tool enables multi-location brands to seamlessly customize marketing materials and promotions for each location's target market while representing the brand consistently. Markets move fast and you need your local marketers to keep pace. Put brand-approved assets and templates at their fingertips when they need them the most. With CampaignDrive, you don't have to be an expert in DAM to create a Brand Library that's second to none. It's the fastest, safest way to activate your brand! Using CampaignDrive, you can equip local marketers with everything they need, from business cards to billboards, and beyond.
    Starting Price: $3500 per month
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Guide to Local Marketing Software

Local marketing software is a type of technology that helps businesses market their goods and services to local customers through digital channels. Local marketing software can be used to create custom campaigns based on location, demographics, interests, and other user data. It can also facilitate targeted ad placement in search engine results pages (SERPs) for specific geographic areas. With the right software, businesses can increase their visibility and reach more customers in their local area.

Local marketing software typically includes features such as keyword research tools, audience segmentation, website optimization tools, A/B testing capabilities, email automation tools, social media management tools, customer engagement tracking systems, mobile application development platforms and analytics dashboards. These features help businesses better understand their target audiences and craft effective campaigns tailored to their needs.

Some popular local marketing software solutions include Google Ads Manager Platform (GAMP), Microsoft Advertising Platform (MAP), Facebook Ads Manager Platform (FBAMP), Yahoo! Search Marketing Platform (YSM) and LinkedIn Ads Manager Platform (LIAMP). Each platform offers different features depending on the nature of your business’s goals and needs. For example, GAMP has advanced targeting capability while MAP allows you to easily track results across different channels.

Local marketing software also plays an important role in improving online reputation by helping businesses manage customer reviews across all major review sites like Yelp or Google My Business Listings. Additionally, many solutions provide comprehensive reporting tools that enable businesses to get an in-depth understanding of who is engaging with them online—including both existing customers as well as potential ones—and can help them adjust their strategy accordingly.

Finally, local marketing software provides an efficient way for businesses to measure ROI on each campaign they run because it enables companies to accurately track users from initial contact all the way through conversion or purchase completion. This allows marketers to identify which tactics are driving the greatest return on investment for their efforts so they can allocate resources more efficiently going forward.

Features of Local Marketing Software

  • Customer Relationship Management (CRM): This feature allows businesses to record and track customer interactions, including contact information and purchase histories. It can also be used to send automated emails and SMS messages, as well as providing personalized recommendations.
  • Social Media Integration: With this feature, businesses can manage their social media accounts from one central location. It allows them to view analytics, create campaigns, monitor conversations, and more.
  • Content Creation Tools: This feature provides businesses with tools for creating content such as blog posts and newsletters. It helps them reach new audiences by sharing content across various channels.
  • Ad Targeting: Using local marketing software, companies can target ads based on demographics such as age, location or interests. This helps ensure that their message is reaching the right people at the right time.
  • Location-Based Insights: This feature gives businesses access to real-time insights about their customers’ behavior in specific locations. It helps them understand how customers interact with their business so they can make better decisions about where to invest their resources.
  • Reporting & Analytics: Businesses can use local marketing software’s reporting and analytics features to measure the performance of campaigns or ads over a certain period of time. They can see which strategies are working best so they know where to focus their efforts in the future.

What Are the Different Types of Local Marketing Software?

  • Digital Platforms: Digital platforms allow marketers to manage their campaigns and track results across multiple channels such as email, social media, search engine optimization, pay-per-click, and display advertising. It also allows them to create and manage landing pages, build email lists, and run A/B tests.
  • Point of Sale (POS) Systems: POS systems are used to track customer purchases, manage inventory, and process payments. They also allow businesses to offer loyalty programs and rewards to customers.
  • Location-Based Services: Location-based services allow businesses to target customers based on their location. This includes geofencing, push notifications, and location-based advertising, which can help businesses reach customers in their immediate vicinity.
  • Local SEO: Local SEO helps businesses rank higher in local search engine results by optimizing their website for local keywords. It also includes creating and optimizing local listings, citations, and reviews.
  • Customer Relationship Management (CRM) Systems: CRM systems are used to store customer data, track customer interactions, and analyze customer behavior. It also provides businesses with insights on how to better target and engage customers.
  • Analytics and Reporting Tools: Analytics and reporting tools help marketers track the performance of their campaigns and measure their ROI. It also provides insights on customer behavior and trends, which helps marketers make informed decisions.

Recent Trends Related to Local Marketing Software

  1. Automation: Local marketing software is increasingly utilizing automation to streamline and simplify processes. This helps marketers save time, optimize campaigns, and improve efficiency.
  2. Data-driven: Local marketing software is becoming more and more data-driven, allowing marketers to analyze data to make informed decisions and develop better strategies.
  3. Multi-platform: Technology has allowed local marketing software to be used on multiple platforms, from desktops to smartphones, making it easier for businesses to reach their customers.
  4. Personalization: Technology is also enabling personalization of marketing campaigns. This allows companies to target their campaigns more effectively based on customer interests and demographics.
  5. Social integration: Local marketing software is being integrated with popular social media platforms like Facebook and Twitter, giving businesses the opportunity to reach a wider audience.
  6. Multi-channel: Local marketing software is also allowing businesses to use multiple marketing channels like email, text messaging, video, etc. for their campaigns, giving them the ability to reach customers in different ways.
  7. Cost efficiency: One of the biggest benefits of local marketing software is that it allows businesses to save on costs by automating processes and reducing manual labor. It also helps reduce costs associated with printing materials or running ads in traditional media.
  8. Mobile-friendly: As more and more people are accessing the internet through mobile devices, local marketing software is becoming more mobile-friendly to reach customers on-the-go.
  9. Analytics: Local marketing software is providing analytics that help businesses measure their campaigns and analyze data to improve performance.

Benefits Provided by Local Marketing Software

  1. Centralized Data: Local marketing software allows businesses to store all of their data in one centralized location. This makes it easy to track and monitor customer behavior, sales figures, marketing campaigns, and more.
  2. Automation: Local marketing software allows you to automate many of the tedious tasks associated with local marketing. You can easily set up automated email campaigns or social media scheduling with a few clicks of the mouse. In addition, some solutions offer automation of other tasks such as lead generation, customer segmentation, and tracking performance metrics.
  3. Cost-Effective: Local marketing software is usually priced at an affordable rate and can easily fit into most budgets. Many solutions also offer free trial periods so you can test them out before committing to a purchase. This makes it easy for small businesses to take advantage of powerful local marketing tools without having to break the bank.
  4. Accessibility: Most local marketing software solutions are cloud-based and accessible via web browsers or mobile apps. This makes it easy for your team members or employees to access data from anywhere in the world at any time they need it.
  5. Scalability: Local marketing software gives businesses the ability to scale up quickly as their needs change. Solutions often come with built-in analytics that allow you to easily measure success via real-time reporting capabilities which helps make sure campaigns are optimized for maximum results.
  6. Targeting & Insights: With local marketing software you can target specific demographics based on location, age group, gender, income level, interests/hobbies and much more! This helps ensure that your message reaches its intended audience and provides valuable insights about consumer behavior which can be used when creating future campaigns or strategies.
  7. Integration: Many local marketing software solutions come with integrations that allow you to sync data with other popular platforms such as Google Ads, Facebook, Twitter and more. This makes it easy to import or export information between different tools and platforms so you can get the most out of your local marketing efforts.

How to Choose the Right Local Marketing Software

  1. Research and compare different software options: Start by researching different local marketing software options available to find out which features they offer and how they may benefit your business. Make a comparison matrix of the features offered by each tool to determine which one is best suited to your needs.
  2. Assess your budget: Once you’ve narrowed down the list of potential solutions, assess what budget you have available to invest in local marketing software. This will help you further refine the list of tools according to their pricing plans and whether they meet your budget criteria or not.
  3. Review user feedback: Look at customer reviews and ratings for any local marketing software you're considering to get an idea of how satisfied current users are with their experience using it. This should give you insight into whether a particular tool delivers on its promises and if it has specific drawbacks or limitations that might affect its usefulness for your business' objectives. Compare local marketing software according to cost, capabilities, integrations, user feedback, and more using the resources available on this page.
  4. Test it out: Try out free trial versions of different local marketing software solutions to get a clearer sense of how well it suits your needs before investing in a full version. Take advantage of demos, walkthroughs and case studies so you can be sure that this is the best option for you before committing fully.
  5. Choose the right vendor: Once you’ve found the local marketing tool that you think works best for your business, make sure to check out their customer service and support options before making a purchase. A reliable provider should be able to answer any questions or resolve issues quickly and effectively in order for you to get the most out of your investment.

Types of Users that Use Local Marketing Software

  • Small Business Owners: Small business owners use local marketing software to promote their business in their local area and create a loyal customer base.
  • Franchisees: Franchisees use local marketing software to reach out to potential customers, as well as stay in touch with existing ones.
  • Entrepreneurs: Entrepreneurs use local marketing software to introduce their product or service to the community and create brand awareness.
  • Non-Profits: Non-profits use local marketing software to spread the word about their cause, fundraising efforts, and other activities within the community.
  • Freelancers: Freelancers use local marketing software to connect with clients in their area and showcase their services.
  • Startups: Startups utilize local marketing software for idea validation and market research by targeting customers within specific geographical areas.
  • Event Planners: Event planners are able to reach people quickly and efficiently through localized campaigns using local marketing software.
  • Content Creators: Content creators can customize advertisements based on location using this type of software in order to find new audiences outside of traditional advertising platforms.

Local Marketing Software Cost

The cost of local marketing software can vary quite a bit depending on the features and capabilities you require. Generally speaking, the cost of local marketing software starts at around $99 per month for basic tools and functions, but can go up to several thousand dollars per month for more advanced systems with specialized features. If you’re just starting out or have a limited budget, there are some great platforms available that offer powerful tools at an affordable price point. On the other hand, if you’re looking for more cutting-edge technology, custom integrations, or advanced analytics options – then you could expect to pay much more in order to access those features. In any case, it’s important to evaluate your needs carefully before committing to any particular platform so that you choose one that meets your requirements while staying within your budget.

Local Marketing Software Integrations

Local marketing software can integrate with a wide range of software applications. These include customer relationship management (CRM) systems, analytics programs, content management systems (CMS), advertising and promotional tools, payment gateways, and even e-Commerce platforms. CRM software helps businesses better manage their relationships with customers by tracking customer information, sales leads, interactions, appointments and more. Analytics programs give marketers insights into customer behaviour across the web and understand deeper trends in their target audience's activity. CMSs provide the ability to easily create, update, and publish content for websites or landing pages that can be used for various marketing activities such as email campaigns or social media posts. Advertising and promotional tools help businesses create campaigns to reach specific audiences on popular sites like Google Ads or Facebook Ads. Payment gateways allow customers to make online payments through different platforms such as PayPal or Stripe. Lastly, e-Commerce platforms allow companies to set up online stores where they can sell products directly from their website. Each of these integrated systems will help local marketers improve their ability to reach potential customers effectively.