Best Lead-to-Account Matching and Routing Software in the UK
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Compare the Top Lead-to-Account Matching and Routing Software in the UK as of June 2025
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What is Lead-to-Account Matching and Routing Software in the UK?
Lead-to-account matching and routing software is a type of software used by organizations to identify leads, connect them with the proper accounts, and route leads quickly and accurately. It helps streamline processes for sales teams by eliminating manual tasks such as data entry or sorting leads. This software can also be used to customize lead routing rules based on different criteria such as geography, company size, or industry. With this type of software, companies are able to efficiently allocate resources and manage customer relationships. Compare and read user reviews of the best Lead-to-Account Matching and Routing software in the UK currently available using the table below. This list is updated regularly.
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1
LeanData
LeanData
LeanData’s Intelligent Go-to-Market Execution platform helps companies make smarter decisions and drive better GTM outcomes. We connect your siloed data, tools, and teams so you can have deeper insight into your customers – and coordinate the right response across teams through our no-code GTM automation. Leading companies like Nvidia, Cisco, and Palo Alto Networks use LeanData to capture more revenue, operate more efficiently, and engage customers more successfully from first buying signal through closed-won and beyond. -
2
D&B Connect
Dun & Bradstreet
Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. -
3
Calendly
Calendly
Calendly is a scheduling automation platform that helps individuals, teams, and enterprises book meetings without the back-and-forth emails. Share custom booking links, set availability preferences, and automate reminders, follow-ups, and calendar syncing. Calendly supports one-on-one, group, collective, and round robin scheduling, with smart features like buffer times, time zone detection, and meeting caps. Integrate with Google, Outlook, Office 365, Zoom, Microsoft Teams, HubSpot, Salesforce, Slack, and more to embed scheduling into your existing workflow. Calendly helps entrepreneurs, sales, marketing, recruiting, customer success, and professional services teams save time, reduce no-shows, and improve the client experience. Built for flexibility and scale, Calendly offers admin controls, reporting, and enterprise-grade security. Sign up for free and simplify your scheduling today—no credit card required.Starting Price: $10 per user per month -
4
Demodesk
Demodesk
Demodesk is the #1 customer meeting platform for sales and success teams. We empower customer-facing reps to become top performers – by guiding them in real-time, automating non-selling tasks and engaging customers on a whole new level. Demodesk automatically loads the perfect playbook into every customer meeting – guiding reps with the right slides or web apps to present, talk tracks and battle cards on the spot. Sales teams can automate non-selling tasks from scheduling, meeting preparation, CRM documentation to follow-up. Our breakthrough screen sharing technology makes meetings truly interactive and lets customers interact with the software during the meeting. AI-based insights help sales leaders understand what's happening in the call, understand what works and coach teams in a world where everyone works from anywhere. Demodesk seamlessly connects with your entire tech stack including G Suite, Microsoft Office, Salesforce, Hubspot, Pipedrive, Gong and many more.Starting Price: $25/month/user -
5
TrackDrive
TrackDrive
Trackdrive powers inbound and outbound conversations with your leads. Communicate using Telephone Calls, SMS, Emails, Integrations, and more. Powerful call analytics provide insight into conversions from online and offline sources. Measure call conversions from online and offline marketing campaigns. Track traffic sources, URL keywords, and custom tokens. Automatically schedule contact with leads. Convert leads to calls by sending SMS, emails, and placing outbound calls. Configure Call Center Agents to handle your inbound and outbound calls with consumers all from within TrackDrive. Automatically forward calls to buyers that earn you the most. Allow your buyers to compete for your calls using Real Time Bidding to increase their flow of calls. Trackdrive integrates with many third party systems. Connect your account to Zoho CRM, AWS S3, Cake, Google Adwords, HasOffers, Infusionsoft and more. -
6
RealZips
RealScenario
RealZips is a global territory management for Salesforce. The app provides geographic structure to all Salesforce data, based on zip codes, postal codes and partial postal codes. This empowers sales and customer service teams to easily find market potential in every area, and run laser-focused marketing and sales activities.Starting Price: $25.00/month/user -
7
Syncari
Syncari
Syncari, a leader in data unification and automation, is modernizing enterprise master data with its innovative Autonomous Data Management platform. Syncari is revolutionizing how enterprises handle data by ensuring comprehensive accuracy, centralized governance, and democratized access. This approach facilitates near real-time decision-making and AI integration, enhancing observability and operations across multiple domains. By accelerating the speed to business impact, Syncari enhances decision-making capabilities and empowers organizations to fully leverage their data for substantial value extraction. Syncari ADM is one cohesive platform to sync, unify, govern, enhance, and access data across your enterprise. Experience continuous unification, data quality, distribution, programmable MDM, and distributed 360°. -
8
Ringba
Ringba
Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay-per-call marketers. Get more ROI than any other platform with Ringba's real-time call routing, ping tree for calls and industry-leading analytics. All without contracts, minimums, or overages. Ringba was designed to push the limits of innovation. Our team is inventing the future of voice and changing how businesses connect with consumers. Made by seasoned AdTech engineers, product designers, and marketers. Your success is our priority. Our support engineering team is standing by to help anytime you need it at no extra cost. No contracts, feature gatekeeping, or price gouging. Use what you need. We grow as you grow. Use the same APIs we do to create seamless integrations and powerful workflows. See how Ringba helps digital agencies, pay per callers, and global brands drastically improve their Return on Investment.Starting Price: $0/mo -
9
Distribution Engine
NC Squared
Distribution Engine offers a number of different ways to distribute records within your teams. Some of these are summarised below, but many more are offered in the application. Fairness is vital for happy, motivated and successful sales teams. Round robin remains the simplest and most effective way to achieve this. Round robin distributors will hand each team member a record before starting at the beginning again. Every team member knows that their turn will come, so there are no more misunderstandings about how allocation works! Load balancing provides a way to ensure even workloads across your team, accounting for differences in availability and the tags of each team member. Ideal for distributing cases, load balancing can even be configured to consider assignments outside of Distribution Engine, or to consider the value or complexity of records assigned.Starting Price: $45 per user per month -
10
PowerRouter
PowerRouter
Focus on what matters the most for your business i.e. closing more deals faster. Ensure every lead has the best chance to convert by routing it to the right rep on your team. Your prospects and your team members deserve no less Match leads to accounts and then route leads to teams You can close faster when your reps reach out to your prospects the fastest. Don’t lose revenue because your leads got stuck in the cracks – Follow up fast, Win more. Assign leads as they come – to your SDR team, account executive or CSM by matching leads to your named accounts in real-time. Convert them while they’re hot. Speed to lead is the key to Conversion Reps, Reps & More Reps Visual Canvas to build flows easily Easy Drag and Drop interface to manage workflows in real-timeStarting Price: $15 / user / mo -
11
Routera
Routera
Growing sales teams use Routera to control lead assignment generated from marketing, and ensure adherence is met. This leads to quicker response times, organized pipelines, and more pipelines moved to closed won. Hot leads are slipping through the cracks of your sales pipeline. Integrate Routera to your CRM in 5 minutes and make sure every lead is assigned to the right person, worked, and accounted for. Build routers to make sure all incoming leads are assigned to the right rep. Distribute with flexibility and increase win probability. Build routers to make sure all incoming leads are assigned to the right rep. Distribute with flexibility and increase win probability. Set capacities to ensure each rep can only have a certain number of leads. Scientifically scale your sales operations the right way. Set time limits on how long a rep has to reach out to a lead, reducing time to first response.Starting Price: $99 per month -
12
Distributely
Distributely
Save time, sell more, and delight your customers with Distributely, the world's only lead and ticket routing app built for HubSpot. Distributely's rules-based engine allows you to assign leads and support tickets based on criteria like availability, location, or expertise, all without manual routing or overlapping workflows. A seamless integration with HubSpot workflows allows you to use Distributely to complement your existing lead follow-up and customer service processes. Unlike any other app, Distributely is designed for scaling businesses on HubSpot. Simple to set up in minutes and powerful enough for enterprise sales and service teams, Distributely enables leaders to focus less on repetition and more on rep performance. Distributely takes minutes to set up, is simple to use, and is backed by an elite HubSpot solution partner with industry expertise across marketing, sales, and operations.Starting Price: $100 per month -
13
Openprise
Openprise
Openprise is a single, no-code platform that lets you automate hundreds of sales and marketing processes to realize the value you were promised from all your RevTech investments. To fix that, you could cobble together dozens of point solutions in an unmaintainable “Frankentecture.” You could punt the problem offshore knowing quality and SLAs suffer with folks that aren’t any more excited about mind-numbing manual tasks than you are. Openprise is a single, no-code platform that combines the best practices, business rules, and data you need to orchestrate hundreds of processes like data cleansing, account scoring, lead routing, attribution, and many more. Using that clean data, Openprise automates all the processes currently done manually, or just poorly, by sales and marketing automation platforms, like lead routing and attribution. -
14
Bluebird
Bluebird
Bluebird is the revolutionary lead management system designed specifically for global companies with sales partner networks and demand generation programs. With Bluebird's proprietary and secure cloud-based technology, enterprise clients experience clarity and efficiency between marketing programs and distributed sales efforts. As a stand alone system or integrated into existing tech stacks, Bluebird ensures every campaign proves ROI, pursuit enablements are optimized, and sales cycle conversion rates improve. Some of the world’s top IT providers, manufacturers, real estate organizations, and financial services companies rely on Bluebird, which now routes more than 1 million quality leads annually to over 30,000 sales team members and partners for over 300 enterprises. Complicated workflows are made easy with seamless maintainability and deployments guaranteeing go-to-market programs, scalability, and high network adoption without the hand holding. -
15
Chili Piper
Chili Piper
Chili Piper Meetings is a suite of automated scheduling tools that help revenue teams convert more leads into qualified meetings, faster. Our intelligent Concierge product offers a simple way for prospects to book a meeting or start a phone call immediately after submitting a form on your website. Unlike the traditional method of inbound lead management, Chili Piper uses smart rules to qualify and distribute leads to the right reps in real time. Our software also allows companies to automate lead handoff from SDR to AE and book meetings from marketing campaigns and live events. Companies like Square, Twilio, DiscoverOrg, Spotify, and Forrester use Chili Piper to create an amazing experience for their leads, and in return, convert double the amount of leads into held meetings.Starting Price: $15/month/user -
16
Fullcast
Fullcast
Experience the impact of the AI-enabled, no-code platform for capacity planning, territory and quota management, routing, performance-to-plan tracking, and more! Fullcast empowers Go-to-Market teams to deliver superior outcomes through proprietary solutions powered by AI. Our software and strategic solutions help thousands of go-to-market professionals optimize operations, proactively engage with their customers, and inform go-to-market decisions. -
17
Round Robin Distributor
Mirketa
Round Robin Distributor: Lead Assignment, Case Assignment & Distribution Streamline lead, opportunity, account, and case assignment with Round Robin Distributor. Features include: - Smart Scheduling: Assign based on work schedules, skills, geographies, lead source, and past relationships. - Real-time Assignment: Monitor assignments with the Activity Log. - Efficient Tracking: Out-of-the-box reports, cross-object assignment. - Load Balancing: Evenly distribute work for enhanced team productivity. - Team-Centric: Create dedicated teams for distribution. - Workload Distribution: Prevent overburdening specific team members. - Versatile Reassignment: Flexibility with reassignment options. - Seamless Integration: Integrates with Salesforce queues and marketing automation software. - Insightful Reporting: Custom and standard reports. - Configurable Alerts: Receive notifications via task, email, or both. Simplify workflow and optimize processes with Round Robin Distributor.Starting Price: $169/company/month (10 users) -
18
LeadAngel
LeadAngel
LeadAngel smart-matches incoming leads with existing accounts and distributes leads among your sales team using the most powerful & flexible lead routing and lead matching algorithm available. We as a team helps your business to drive sales with the automated lead management. The application offers data standardization, fuzzy matching, lead segmentation, Contact Routing and Account Routing and lead to account matching in a user-friendly interface with smart drag or drop options. The solutions are built with API's to help you leverage everything our platform has to offer. Eliminating duplicate leads, merge with existing contacts, and removing redundant accounts with LeadAngel’s powerful data cleanup engine and track the entire procedure with LeadAngel's reporting where each and every step is visible. Further optimize your sales funnel with tools such as auto conversion of leads into contacts if a matching account is found. -
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Lead Assignment and Distribution Automation systematically assigns or distributes Leads generated through various sources to respective Dynamics 365 CRM users. It helps managers to allocate and distribute incoming leads & customer queries in an organized way ensuring fair distribution of workload within each team. Automated distribution & assignment improve efficiency resulting in higher sales and profit. Entity Support: Supports OOB as well as Custom Entities Round Robin: Distribute Leads evenly among the team in a sequential pattern using Round Robin Algorithm Capacity: Assign Leads depending upon the individual capacity of each user Rules: Create multiple assignment rules for different selection criteria of the Leads Existing Records: On demand assignment of existing Leads to users depending upon the assignment rules Order: Set order for executing assignment rules to allot & distribute Leads as per your requirement Period: Set period to assign work items based on period
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20
ZoomInfo Operations
ZoomInfo
Get the best B2B commercial data delivered on your terms, accessible, flexible, and primed to accelerate your business. Our best-in-class match rates, match accuracy, fill rate, and fill accuracy combine for data reliability that’s 10x better than the alternatives. Identify customers across channels and infuse your CRM, MAP, cloud data warehouse, or other systems of record with the most accurate and actionable data. Tap into our global database of companies from the smallest ‘mom and pop’ to the global enterprise covering firmographics, hierarchies, and technographic, all built using our patented technology. Go beyond just company data to get the full customer picture with the world’s best contact data, streaming intent, and scoops, all from one platform. Integrate comprehensive B2B data into any system or workflow, in the format of your choice through cloud data shares, APIs, flat files, or orchestration apps. -
21
RevenueHero
RevenueHero
Make the most of the critical high-intent a lead exhibits during form-submit. Connect qualified leads to the right sales rep directly from the website, through instant scheduling. RevenueHero reduces the sales cycle, connects your high-intent website visitors to the right rep, and drives more pipelines for you. You need to spot your best leads instantly, not hours after qualifying every form-fill. You need one-click scheduling directly on the website, not multiple threads on email. You need to connect leads to the right reps without redirecting them again and again. With instant qualification, your best customers will never slip through the cracks. Save time on manually qualifying leads and assign the right reps to your most valuable prospects. Qualify leads in one second and drive booked meetings instantly. Automatically match leads to the right sales rep to shorten sales cycles. Ensure immediate connect and quicker sales conversations.Starting Price: $35 per month -
22
Gradient Works
Gradient Works
You can’t book meetings if you're engaging the wrong accounts. You need to dynamically distribute the right accounts at the right time. Increase sales efficiency by finding the black holes in your CRM and focusing reps on accounts that will convert, and move to dynamic books. It's time to move away from static territories to something more resilient and flexible. That's where dynamic books come in. We’ve owned a number and we’ve been in the RevOps trenches. We know what high-performance sales teams need because we’ve been there. Learn more about dynamic books, and how they provide a true alternative to static territories. Get our free guide to dynamic book management. Assignment of any built-in or custom object. Adaptive round-robin logic based on weight, capacity, and availability. Logging, audit history, and reporting, with all dynamic book management functionality, premium onboarding, and support.Starting Price: $200 per month -
23
Align.ly
Align.ly
We craft simple, intuitive Salesforce applications to help B2B RevOps teams support sales and marketing with scalable, predictable growth. RevOps is all about doing more with less while keeping your tech stack simple and scalable. Align.ly's Salesforce apps help RevOps teams deliver on these goals. RevOps teams have to wear many hats and deliver on many mission-critical aspects of the business. As marketing generates high-quality leads, Align.ly lead-to-account can help match, route, and auto-convert those leads to ensure sales follow-up within minutes. Accurately match leads to accounts in real time to ensure proper ownership and quick sales follow-up of your leads. Instantly match and route Leads in real time to the proper account owner. Accurately measuring B2B marketing attribution is a difficult problem to solve. Accurately measure every touch from every contact in your customer's buying journey.Starting Price: $149 per month -
24
Plauti
Plauti
A complete data management platform native to Salesforce and Microsoft Dynamics. Verify, deduplicate, and unify siloed data. Execute smart single-click actions and intelligently assign any record, all within your CRM. Plauti is a Salesforce-native data management platform designed to ensure your customer data is accurate, complete, and actionable. It offers a seamless integration with Salesforce to verify, deduplicate, manipulate, and assign records automatically, empowering your teams to make faster, smarter decisions. Plauti’s end-to-end data orchestration ensures that your records are validated and routed correctly, enabling businesses to trust their CRM data at every stage of the record’s lifecycle. With Plauti, you can automate processes, maintain data integrity, and deliver better results without relying on external tools. -
25
Default
Default
Say hello to your new favorite inbound platform. Connect your website, build your workflow, and accelerate your pipeline. Powerful, drag-and-drop inbound lead platform with forms, scheduling, qualification, routing and reporting. Best-in-class scheduling that books meetings, routes leads, and updates your CRM in milliseconds. Route, update, or merge leads from your website to your CRM with full visibility into who’s routed where, and why. Elegant, conversion-optimized forms that auto-enrich leads upon completion and plug right into your website. Scale, improve, and adjust your go-to-market workflows with one integrated platform. Build a predictable inbound go-to-market strategy with enhanced lead qualification & segmentation. Streamline your team’s inbound lead management with workflows tailored to your core ICPs.Starting Price: $250 per month -
26
Tray.ai
Tray.ai
Tray.ai is an API integration platform that allows users to innovate, integrate, and automate organization with no developer resources needed. Tray.io enables users to connect their entire cloud stack on their own. With Tray.ai, users can easily build and streamline processes with a specifically designed visual workflow editor. Tray.io also empowers the users' workforce with automated processes. The intelligence powering the first iPaaS that everyone can use to complete business processes using natural language instructions. Tray.ai is a low-code automation platform designed for both non-technical and technical users to create sophisticated workflow automations that facilitate efficient data movement and actions across multiple applications. Our low-code builder and new Merlin AI transform the automation process by bringing together the power of flexible, scalable automation; support for advanced business logic; and native generative AI capabilities that anyone can use. -
27
Traction Complete
Traction Complete
Join hundreds of customers that are feeling the impact of connected account hierarchies and powerful assignment. It’s time for a speed-to-lead revolution. Powerful and flexible lead assignment built for enterprise. Clean, connected account hierarchies are now possible with the first automated account hierarchies solution for Salesforce. Join the speed-to-lead revolution and watch your team make game-changing strides in their lead response times. Create the perfect symphony of movement between your data, sales reps, and revenue teams. With Complete Leads, you’ve got the most powerful, automated lead-to-account matching and routing solution on your side. Join the speed-to-lead revolution and begin to realize your revenue potential. But hey, don’t take our word for it, our customers say it best. When 50% of potential buyers choose the vendor that responds first, you need to be first. With enterprise level features designed to help you speed up, you can. -
28
Leadspace
Leadspace
Connect the dots between companies and people with the leading B2B Customer Data Platform. Drive true Customer Obsession with Leadspace CDP. All the data you need to understand your customers - accurate & in real-time, in a single place. Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when. Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omni-channel execution & alignment. Leadspace CDP lets you focus on driving effective Marketing & Sales, instead of spending your time managing data. -
29
CaliberMind
CaliberMind
CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.Starting Price: $20000.00/year -
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Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.