Forefront CRM is a comprehensive solution designed to streamline lead management for real estate investors. It offers a visual pipeline with drag-and-drop functionality, allowing users to customize workflows and see the status of every lead at a glance. The system automates follow-up campaigns through SMS, email, and tasks, ensuring consistent communication with leads. All lead information, including notes, communication history, and property details, is centralized for easy access. Forefront CRM integrates with tools like smrtPhone and CallRail to track calls, messages, and voicemails, providing a complete communication history for each lead. The platform also features real-time Key Performance Indicators (KPIs) and reporting, offering insights into marketing campaign performance and team efficiency. Additional functionalities include task management with automated assignments and notifications, an iOS app for mobile access, and customizable fields to capture essential lead data.