Boardroom is a cloud-based analytics and content platform for e-commerce brands selling through Shopify and Amazon. It brings store, marketplace, advertising, and accounting data into a dashboard, where operators can review revenue, ad spend, profit by product or channel, more than 50 KPIs, customer lifetime value, and inventory trends. Users can create profit-and-loss and custom reports, schedule email reports, and use AI-generated recommendations. Its marketing tools support keyword research, SEO audits, AI-generated blog posts and product descriptions, and product images, with publishing to Shopify. Boardroom connects with Shopify, Amazon Seller Central, QuickBooks Online, Xero, and advertising services including Google, Meta, TikTok, and Amazon Ads. It is designed for store owners and operators, e-commerce brands, and marketing agencies and accounting firms managing client data.