Best eCommerce Merchandising Software for eStar

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Fredhopper, a Crownpeak solution, is an AI-powered product discovery platform designed for enterprise retailers and global brands. It combines advanced AI with human curation to deliver smarter search, personalized recommendations, and intelligent merchandising. Trusted by over 250 international retailers, Fredhopper helps brands increase conversions, boost average order value, and reduce manual merchandising tasks. The platform enables businesses to create localized, globally scalable shopping experiences tailored to regional trends and shopper behavior. With seamless Shopify integration and full control over brand storytelling, Fredhopper empowers retailers to turn product discovery into measurable e-commerce growth.