TrueTargeting

TrueTargeting

Infillion
+
+

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About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

About

The Viant Advertising Cloud is a platform of cloud-based applications that empower marketers to accurately reach the most qualified buyers by leveraging key insights from leading data provider integrations, omnichannel consumer connection, and the ability to measure the impact advertising had on driving sales and other key performing indicators (KPIs). The three applications that make up the Ad Cloud offer marketers the ability to plan, execute and measure through a single suite of people-based solutions. Viant believes brands should be able to easily manage campaigns and not have to sacrifice transparency to benefit from people-based advertising. This is why we have woven various tools throughout the Ad Cloud to provide seamless workflows and visibility into advertising strategies and results. Viant offers direct access to the underlaying technology that powers all applications within the Ad Cloud.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Audience

Marketers that need a platform of cloud-based applications to accurately reach the most qualified buyers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Company Information

Viant
Founded: 1999
United States
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Alternatives

Alternatives

Categories

Categories

Integrations

DoubleVerify
Experian Connect
Eyeota
Infillion XGraph
LiveRamp
Oracle BlueKai
Ours Privacy
Proximic by Comscore
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

DoubleVerify
Experian Connect
Eyeota
Infillion XGraph
LiveRamp
Oracle BlueKai
Ours Privacy
Proximic by Comscore
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information
Claim Viant Advertising Cloud and update features and information
Claim Viant Advertising Cloud and update features and information