TrueTargetingInfillion
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Viant Advertising CloudViant
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Related Products
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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About
The Viant Advertising Cloud is a platform of cloud-based applications that empower marketers to accurately reach the most qualified buyers by leveraging key insights from leading data provider integrations, omnichannel consumer connection, and the ability to measure the impact advertising had on driving sales and other key performing indicators (KPIs). The three applications that make up the Ad Cloud offer marketers the ability to plan, execute and measure through a single suite of people-based solutions. Viant believes brands should be able to easily manage campaigns and not have to sacrifice transparency to benefit from people-based advertising. This is why we have woven various tools throughout the Ad Cloud to provide seamless workflows and visibility into advertising strategies and results. Viant offers direct access to the underlaying technology that powers all applications within the Ad Cloud.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Audience
Marketers that need a platform of cloud-based applications to accurately reach the most qualified buyers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Company InformationViant
Founded: 1999
United States
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
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Categories |
Categories |
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Integrations
DoubleVerify
Experian Connect
Eyeota
Infillion XGraph
LiveRamp
Oracle BlueKai
Ours Privacy
Proximic by Comscore
Semasio
TransUnion Digital Business Profile
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Integrations
DoubleVerify
Experian Connect
Eyeota
Infillion XGraph
LiveRamp
Oracle BlueKai
Ours Privacy
Proximic by Comscore
Semasio
TransUnion Digital Business Profile
|
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