Smartmail MarketingCanada Post
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Related Products
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About
Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
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About
Direct mail automation for market leaders. Use our software to better integrate letters, postcards & more into your cross-channel marketing. Move away from mass mailings and run highly targeted and more profitable campaigns. Integrate direct mail into your cross-channel customer journeys, directly out of your marketing platform. Join many of Europe’s largest companies who already benefit from our scale, flexibility and security. Connect optilyz with your Marketing Automation system and manage all your channels in one place. Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe. Personalize your print mailings just like your online channels by using the full potential of your data. Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimize performance.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.
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Audience
Companies that want to automate direct mail sending like letters and postcards
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingCampaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$950 per month
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationCanada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
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Company Informationoptilyz
Founded: 2015
Germany
www.optilyz.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Supported
Analytics/Reporting
Not Supported
Campaign Management
Supported
Data Import/Export
Supported
Delivery Tracking
Not Supported
Design Management
Not Supported
Event Triggered Mailings
Supported
List Scrubbing
Not Supported
Mailing List Purchasing
Supported
Mailing Services Integration
Supported
Pre-made Templates
Supported
Printing Services Integration
Supported
Response Alerts
Not Supported
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Integrations
Apteco Orbit
Not Supported
Bloomreach
Not Supported
CrossEngage
Not Supported
Emarsys
Not Supported
Insider One
Not Supported
Mapp Marketing Cloud
Not Supported
Salesforce
Not Supported
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Integrations
Apteco Orbit
Supported
Bloomreach
Supported
CrossEngage
Supported
Emarsys
Supported
Insider One
Supported
Mapp Marketing Cloud
Supported
Salesforce
Supported
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