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About

Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.

About

Direct mail automation for market leaders. Use our software to better integrate letters, postcards & more into your cross-channel marketing. Move away from mass mailings and run highly targeted and more profitable campaigns. Integrate direct mail into your cross-channel customer journeys, directly out of your marketing platform. Join many of Europe’s largest companies who already benefit from our scale, flexibility and security. Connect optilyz with your Marketing Automation system and manage all your channels in one place. Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe. Personalize your print mailings just like your online channels by using the full potential of your data. Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimize performance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.

Audience

Companies that want to automate direct mail sending like letters and postcards

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Version Not Supported
Free Trial Not Supported

Pricing

$950 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Canada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Company Information

optilyz
Founded: 2015
Germany
www.optilyz.com

Alternatives

Alternatives

DirectMail2.0

DirectMail2.0

DirectMail2.0, LLC.
5.0 out of 5 stars
Poplar

Poplar

Share Local Media
PostKnock

PostKnock

MedAlly LLC

Categories

Categories

Direct Mail Automation Features

A/B Testing Supported
Analytics/Reporting Not Supported
Campaign Management Supported
Data Import/Export Supported
Delivery Tracking Not Supported
Design Management Not Supported
Event Triggered Mailings Supported
List Scrubbing Not Supported
Mailing List Purchasing Supported
Mailing Services Integration Supported
Pre-made Templates Supported
Printing Services Integration Supported
Response Alerts Not Supported

Integrations

Apteco Orbit Not Supported
Bloomreach Not Supported
CrossEngage Not Supported
Emarsys Not Supported
Insider One Not Supported
Mapp Marketing Cloud Not Supported
Salesforce Not Supported

Integrations

Apteco Orbit Supported
Bloomreach Supported
CrossEngage Supported
Emarsys Supported
Insider One Supported
Mapp Marketing Cloud Supported
Salesforce Supported
Claim Smartmail Marketing and update features and information
Claim Smartmail Marketing and update features and information
Claim optilyz and update features and information
Claim optilyz and update features and information