SoMin

SoMin

SoMin.ai
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About

Smartly.io automates every step of social advertising to unlock greater performance and creativity. With over $2B annual ad spend, we partner with the world’s leading brands to drive greater performance. We enable Creative, Media and Data teams to collaborate, produce, test and launch the best performing ads. With Smartly.io you can close the loop between planning, creating, launching and learning. With Smartly.io you can manage and run your social advertising in one central hub. Smartly.io centralizes campaign management so you can easily publish ads across formats and social platforms. Predictive algorithms automatically optimize your targeting, creatives, budgets, and bidding to ensure you reach the highest conversion rates.

About

SOMIN is an agentic AI marketing platform that turns real-time competitor and audience intelligence into pre-scored, market-ready creative concepts, cutting campaign planning from weeks to a median of 13 minutes per brief. Four modules work in one end-to-end workflow: Brand Tracker decodes every competitor ad across Meta, Google, TikTok and YouTube daily; Perspective Studies maps open audience tensions and propositions; Expressions engineers channel-ready concepts and briefs; and Ad Scoring predicts CTR and engagement at 78% accuracy (about 3x the human baseline). Four AI agents (strategist, planner, creative, validator) work each brief in minutes. Results: 75% lower research cost, 3x more granular segmentation, 40+ hours reclaimed per cycle. Recognized as a Gartner Cool Vendor in Marketing AI. Trusted by P&G, Audi, Ferrari, Nestle, KFC, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that need an ad platform to reach and engage their customers from a single workflow

Audience

Agentic AI marketing platform for brands and agencies that turns competitor and audience intelligence into pre-scored, market-ready creative concepts

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Contact Sales
SOMIN is available in four subscription packages. Pricing is available on request — contact sales for a quote.

SOMIN LIGHT — Core channels, one desk
Includes 1 Analyst seat (dashboard + agentic MCP), 8 brands monitored, 8 handle swaps/month. Facebook & Instagram organic monitoring, Meta Ads Library & Google Ads Transparency Center, Perspective Studies, SODA Demand Analysis, Brand Tracker, Content Notifications and Content Library.

SOMIN PRO — All ten channels, in depth
Includes 1 Specialist seat (dashboard + agentic MCP), 12 brands monitored, 15 handle swaps/month. Adds TikTok, LinkedIn & Telegram organic monitoring, LinkedIn Ads Library, Custom Categories, Video Content Analysis, SOINSPIRE Ideation, Visual Content Expressions, Owned Content Scoring and Data Export.

SOMIN AGENCY LIGHT — Your whole client roster
Includes 3 Analyst seats (dashboard + agentic MCP), 30 brands monitored, 15 handle swaps/month. Core-channel monitoring and full research & intelligence suite across your client roster.

SOMIN AGENCY PRO — Depth at scale, plus API
Includes 3 Specialist seats (dashboard + agentic MCP), 70 brands monitored, 25 handle swaps/month. Full ten-channel depth, complete creative & scoring suite, Data Export and included Data API access.

Term options: 1 month, 1 year, 2 years, 3 years. Add-ons available on any plan: additional Analyst or Specialist seats and +10-brand-handle blocks. Contact sales for pricing.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 3.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Helped to reach my Performance Marketing KPIs on Facebook and Google: increased the performance of the Conversion Ads I run on Facebook by 36% and various Ads types on DV360 by 20-32%.

Cons

  • Does not run on WeChat. Does not run Google as Self-Service - required the team to operate the Beta version of the Google platform on my behalf - though they did not charge extra for that.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Smartly.io
Founded: 2013
Finland
www.smartly.io

Company Information

SoMin.ai
Founded: 2022
Singapore
somin.ai

Alternatives

Alternatives

AdEspresso

AdEspresso

Hootsuite Media
Adzooma

Adzooma

ClickTech Solutions

Categories

Categories

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Supported
Metadata Management Supported
Mobile App Not Supported
Reporting/Analytics Supported
Search Within Document Not Supported
Search/Filter Supported
Version Control Supported
Watermarking Not Supported
Workflow Management Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Not Supported
Design Ads Supported
Display Advertising Not Supported
In-App Video Not Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Supported
Supply-Side Platform (SSP) Not Supported
Video Monetization Not Supported

Integrations

Adjust Supported
AppsFlyer Supported
Branch Supported
Claude Not Supported
Codex CLI Not Supported
Facebook Supported
Facebook Ads Supported
Google Analytics Supported
Instagram Supported
Kochava Supported
Manus AI Not Supported
Meta Ads Supported
Pinterest Supported
Singular Supported
Snapchat Supported

Integrations

Adjust Not Supported
AppsFlyer Not Supported
Branch Not Supported
Claude Supported
Codex CLI Supported
Facebook Not Supported
Facebook Ads Not Supported
Google Analytics Not Supported
Instagram Not Supported
Kochava Not Supported
Manus AI Supported
Meta Ads Not Supported
Pinterest Not Supported
Singular Not Supported
Snapchat Not Supported
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Claim Smartly.io and update features and information
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