TrueNorth

TrueNorth

Venture Harbour Ltd.
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About

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!

About

No matter what your goal, TrueNorth visualizes the growth strategy to get you there, breaking it down into achievable monthly milestones. Improve your projection’s accuracy and track your actual progress against your projection by connecting your data. Unlike most marketing projections, TrueNorth keeps your projected metrics front-and-center where it matters most; Where you plan what to do next. Coming up with ideas is easy. What sets successful teams apart is focusing on the right ideas first. TrueNorth makes this a streamlined process. Map out your ideas and get the data insights you need to demonstrate marketing impact. Make better strategic decisions to achieve your growth goal. Finding your highest-impact ideas begins by asking quality questions. TrueNorth makes this easy with Ideation Sessions – rapid, async brainstorms. Marketing experiments should win on merit, uninfluenced by who or where they came from.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent

Audience

Marketing teams looking for a growth marketing solution to plan and track their strategies in one place

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$99 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Shopperations
Founded: 2014
United States
shopperations.com

Company Information

Venture Harbour Ltd.
Founded: 2012
United Kingdom
truenorth.io

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Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

CPG Features

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management Features

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Facebook Ads
Flywire
Google Ads
Google Analytics
Google Optimize
HubSpot CRM
Instagram Ads
Meta Ads
Microsoft Advertising
SAP Business One

Integrations

Facebook Ads
Flywire
Google Ads
Google Analytics
Google Optimize
HubSpot CRM
Instagram Ads
Meta Ads
Microsoft Advertising
SAP Business One
Claim Shopperations and update features and information
Claim Shopperations and update features and information
Claim TrueNorth and update features and information
Claim TrueNorth and update features and information