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About

Get clarity on your True Lead Value every step of the way. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels. Built by marketers, for marketers. Understand how each touchpoint in your marketing increases or decreases the value of your leads. Combine touchpoints and lead sources to understand which traffic sources are the most valuable, and track revenue through the entire lifetime of the customer — even years later. Get actionable insights without any coding, spreadsheet exporting, or pivot tables. Get answers to your burning questions in seconds. bring in your existing data, no coding required. Combine data directly from your email marketing tool, merchant accounts and more -- giving you 100% accuracy in your revenue and lead reporting.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Marketers that need a data analytics tool designed to understand how sales are converted into revenue

Audience

Digital advertisers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$95/month
Free Version Supported
Free Trial Supported

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

SegMetrics
Founded: 2015
United States
segmetrics.io

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Integrations

Facebook Supported
Google Ads Supported
Salesforce Supported
AWeber Supported
Adobe Analytics Not Supported
Axis LMS Supported
Connexity Not Supported
Daisycon Not Supported
Google Ad Manager Not Supported
Google Data Studio Not Supported
Google Marketing Platform Not Supported
Instagram Not Supported
Ontraport Supported
Pinterest Not Supported
Rakuten LinkShare Not Supported
SamCart Supported
Slack Not Supported
Snapchat Not Supported
Stackreaction Supported
Zapier Supported

Integrations

Facebook Supported
Google Ads Supported
Salesforce Supported
AWeber Not Supported
Adobe Analytics Supported
Axis LMS Not Supported
Connexity Supported
Daisycon Supported
Google Ad Manager Supported
Google Data Studio Supported
Google Marketing Platform Supported
Instagram Supported
Ontraport Not Supported
Pinterest Supported
Rakuten LinkShare Supported
SamCart Not Supported
Slack Supported
Snapchat Supported
Stackreaction Not Supported
Zapier Not Supported
Claim SegMetrics and update features and information
Claim SegMetrics and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information