Scarborough

Scarborough

Nielsen
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+

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About

​Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.

About

Spotai is a cloud-based media sales software platform built to modernize and accelerate how broadcasters sell advertising by replacing legacy systems with a fast, intuitive interface designed for today’s multi-market media environment. It helps users create, manage, and deliver proposals and rate cards efficiently by consolidating local and national inventory data and program scheduling information so sales teams can respond quickly to advertiser needs and adjust pricing on the fly. It provides real-time insights into ad inventory and program availability, integrated analytics from industry sources like comScore and Nielsen, and configurable workflows that streamline the entire media sales cycle from rate projection to proposal generation. With a user-friendly, cloud-based dashboard and scalable design, Spotai supports broadcasters of all sizes, offering features that help reduce administrative drag, improve sales productivity, and enhance decision-making.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively

Audience

Media sales teams at TV/radio stations, broadcasters, and ad agencies wanting a tool to streamline media sales proposals, rate-card management, and inventory insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/

Company Information

Spotai
United States
spotai.online/

Alternatives

Alternatives

Nielsen ONE

Nielsen ONE

Nielsen

Categories

Categories

Integrations

Nielsen ONE
comScore

Integrations

Nielsen ONE
comScore
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