ScarboroughNielsen
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Related Products
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About
Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.
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About
Spotai is a cloud-based media sales software platform built to modernize and accelerate how broadcasters sell advertising by replacing legacy systems with a fast, intuitive interface designed for today’s multi-market media environment. It helps users create, manage, and deliver proposals and rate cards efficiently by consolidating local and national inventory data and program scheduling information so sales teams can respond quickly to advertiser needs and adjust pricing on the fly. It provides real-time insights into ad inventory and program availability, integrated analytics from industry sources like comScore and Nielsen, and configurable workflows that streamline the entire media sales cycle from rate projection to proposal generation. With a user-friendly, cloud-based dashboard and scalable design, Spotai supports broadcasters of all sizes, offering features that help reduce administrative drag, improve sales productivity, and enhance decision-making.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively
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Audience
Media sales teams at TV/radio stations, broadcasters, and ad agencies wanting a tool to streamline media sales proposals, rate-card management, and inventory insights
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/
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Company InformationSpotai
United States
spotai.online/
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Categories |
Categories |
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Integrations
Nielsen ONE
comScore
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