Salesforce Agentforce MediaSalesforce
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KoaSalesforce
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Related Products
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About
Agentforce Media, formerly Media Cloud, is Salesforce’s AI-powered CRM built specifically for media and entertainment companies. It unifies audience and advertiser data to maximize monetization across every channel. Built on the world’s #1 AI CRM, it streamlines advertising sales, subscriber management, and operational workflows. Prebuilt industry modules and workflows help reduce operating costs and accelerate time to revenue. Advertising Sales Management tools support campaign planning, CPQ, and order management. Subscriber Lifecycle Management enables personalized journeys and churn reduction through data-driven insights. Agentforce Media empowers organizations to scale growth, improve efficiency, and drive faster ROI.
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About
Salesforce Koa is Salesforce’s first CRM reasoning model for Agentforce, built on NVIDIA Nemotron and trained on 27 years of Salesforce CRM intelligence to reason through complex, multi-step enterprise work. It is grounded in nearly three decades of CRM deployments and post-trained on a proprietary synthetic dataset modeled on real business processes, workflows, and operational policies. Its training scenarios simulate the reasoning, tool use, and decision-making Agentforce agents perform across the customer lifecycle, from generating leads and qualifying opportunities to resolving service cases, spanning more than 14 industries. Koa is purpose-built for targeted CRM tasks and is evaluated on Salesforce CRM Bench using real-world workflows such as updating opportunities, routing cases, and scheduling follow-ups. Salesforce reports that it is 11% more precise at calling the right action, recalls customer context with 2.1 times greater reliability.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Agentforce Media is ideal for media and entertainment companies seeking an AI-powered CRM to streamline advertising sales, manage subscriber lifecycles, and maximize monetization across multiple channels
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Audience
Salesforce and enterprise CRM teams wanting to power AI agents that reason through complex customer, service, sales, and operational workflows
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
$325 per month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationSalesforce
Founded: 1999
United States
www.salesforce.com/media/cloud/
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Company InformationSalesforce
Founded: 1999
United States
www.salesforce.com/agentforce/koa/
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Integrations
Salesforce
CloudHub
Criteo Commerce Yield
NVIDIA Nemotron
Salesforce Agentforce
Salesforce Agentforce Marketing
Salesforce Data 360
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Integrations
Salesforce
CloudHub
Criteo Commerce Yield
NVIDIA Nemotron
Salesforce Agentforce
Salesforce Agentforce Marketing
Salesforce Data 360
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