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About

Roku Advertising provides powerful ad solutions for brands looking to engage with streaming audiences on America’s #1 TV streaming platform. With a reach of over 125 million people across US households, Roku offers brands the opportunity to scale their marketing efforts with unmatched precision. By leveraging data, technology, and compelling ad experiences, Roku enables businesses to drive performance across awareness, consideration, and sales tracking. Whether you're a large brand or a growth marketer, Roku’s advertising platform helps optimize your campaigns with real-time insights and comprehensive analytics.

About

Tatari is a cloud-based platform that enables brands, agencies, and publishers to plan, buy, and measure advertising campaigns across streaming, linear TV, and online video from a single interface. It positions itself as “The Only Convergent TV Ad Platform,” enabling users to treat TV like digital; unified campaign planning, execution, and measurement with data-driven analytics. The system provides real-time insights into performance, clear attribution to business outcomes (rather than just ratings), and automation of media-buying workflows and logistics. Agencies can license a self-serve version of the platform to offer TV advertising services to clients even if they previously lacked TV capabilities. Tag-and-pixel tools integrate with websites (for example, via Shopify) to track conversion events from TV campaigns, enabling first-party data linkage and performance attribution.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Roku Advertising is ideal for brands and marketers looking to connect with a large streaming audience through precision-targeted, data-driven advertising solutions

Audience

Brands and advertising agencies seeking a performance-focused TV ad solution that brings linear, streaming and digital video advertising together with unified measurement and campaign control

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Nothing I like about this software I hate being tracked by companies. It is free surveillance into our lives.

Cons

  • I dislike the fact that I am having my data tracked by this software. Please allow a user to opt out of this.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Roku
Founded: 2002
United States
advertising.roku.com

Company Information

Tatari
Founded: 2016
United States
www.tatari.tv/

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group

Alternatives

Adelphic

Adelphic

Viant
Adelphic

Adelphic

Viant

Categories

Categories

Advertising Supported
Media Buying Supported

Integrations

Acxiom Real Identity Supported
Adzymic Supported
Bionic for Agencies Supported
Celtra Supported
Cross Pixel Supported
INCRMNTAL Supported
Kochava Supported
LumenAd Supported
MINT Supported
Shopify Not Supported
ViewNexa Supported
dough Supported

Integrations

Acxiom Real Identity Not Supported
Adzymic Not Supported
Bionic for Agencies Not Supported
Celtra Not Supported
Cross Pixel Not Supported
INCRMNTAL Not Supported
Kochava Not Supported
LumenAd Not Supported
MINT Not Supported
Shopify Supported
ViewNexa Not Supported
dough Not Supported
Claim Roku Advertising and update features and information
Claim Roku Advertising and update features and information
Claim Tatari and update features and information
Claim Tatari and update features and information