Robyn

Robyn

Meta
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+

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About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

Spillmark is a web-based marketing analytics and experimentation product for Amazon sellers using Meta ads. It combines data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify through account connections or report imports to analyze sales, costs, fees, ad spend, and channel profit. Sellers can design and run geographic holdout tests that pause Meta ads in selected regions, then compare Amazon sales to estimate advertising's incremental effect. Results include uncertainty ranges and explanations of the calculations, alongside dashboards, alerts, and records of test designs. Connected-account access is read-only; the product does not change campaigns without seller approval. Spillmark also provides an MCP server and REST API for assistants and scripts. Brand-level measurement and recommendations are in private beta. Starter includes one active holdout test and alerts; Growth includes unlimited tests, live account connections when available, and branded Amazon PPC tests.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Amazon sellers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

Spillmark
Founded: 2026
United States
spillmark.com

Alternatives

Alternatives

Boardroom

Boardroom

E-Commerce Boardroom, LLC

Categories

Categories

Integrations

Meta Ads Supported
Amazon Not Supported
Amazon Ads Not Supported
Amazon Seller Central Not Supported
Facebook Supported
Facebook Ads Supported
Instagram Ads Supported
Meta Pixel Supported
Model Context Protocol (MCP) Not Supported
Shopify Not Supported

Integrations

Meta Ads Supported
Amazon Supported
Amazon Ads Supported
Amazon Seller Central Supported
Facebook Not Supported
Facebook Ads Not Supported
Instagram Ads Not Supported
Meta Pixel Not Supported
Model Context Protocol (MCP) Supported
Shopify Supported
Claim Robyn and update features and information
Claim Robyn and update features and information
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Claim Spillmark and update features and information