RobynMeta
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Related Products
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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About
Spillmark is a web-based marketing analytics and experimentation product for Amazon sellers using Meta ads. It combines data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify through account connections or report imports to analyze sales, costs, fees, ad spend, and channel profit. Sellers can design and run geographic holdout tests that pause Meta ads in selected regions, then compare Amazon sales to estimate advertising's incremental effect. Results include uncertainty ranges and explanations of the calculations, alongside dashboards, alerts, and records of test designs. Connected-account access is read-only; the product does not change campaigns without seller approval. Spillmark also provides an MCP server and REST API for assistants and scripts. Brand-level measurement and recommendations are in private beta. Starter includes one active holdout test and alerts; Growth includes unlimited tests, live account connections when available, and branded Amazon PPC tests.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Audience
Amazon sellers
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Pricing
$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Company InformationSpillmark
Founded: 2026
United States
spillmark.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Meta Ads
Supported
Amazon
Not Supported
Amazon Ads
Not Supported
Amazon Seller Central
Not Supported
Facebook
Supported
Facebook Ads
Supported
Instagram Ads
Supported
Meta Pixel
Supported
Model Context Protocol (MCP)
Not Supported
Shopify
Not Supported
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Integrations
Meta Ads
Supported
Amazon
Supported
Amazon Ads
Supported
Amazon Seller Central
Supported
Facebook
Not Supported
Facebook Ads
Not Supported
Instagram Ads
Not Supported
Meta Pixel
Not Supported
Model Context Protocol (MCP)
Supported
Shopify
Supported
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