Robyn

Robyn

Meta
Saymon

Saymon

SAYMON
+
+

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About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

Light. Quick. Beautiful. A modern Russian high-performance platform for solving problems of description, visualization, control and analytics of processes and elements that provide them. Expertise and experience in the fields of IT and TELECOM made it possible to create a platform that borrows the best ideas from traditional OSS/BSS/NGOSS (Frameworx) solutions and uses the latest HTML/AJAX, SQL/noSQL and TimeSeries technologies. The platform works with heterogeneous systems (for example, the Internet of things) and has powerful business intelligence capabilities. World-class software from Russia. Visualization of the IT landscape is an important step toward the successful operation of the company. Control of key technical indicators is a guarantee of uninterrupted operation. Monitoring the availability of communication channels, equipment, computers, servers and their components.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Companies searching for a solution for solving problems of description, visualization, and control

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

$1000 one-time payment
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

SAYMON
Founded: 2013
Russian Federation
saymon.info

Alternatives

Alternatives

NEMESIS

NEMESIS

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RemoteAware GenAI Analytics Platform

New Boundary Technologies

Categories

Categories

Data Analysis Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Supported
Sentiment Analysis Not Supported
Statistical Modeling Not Supported
Text Analytics Not Supported

Integrations

Facebook Supported
Facebook Ads Supported
Instagram Ads Supported
Meta Ads Supported
Meta Pixel Supported

Integrations

Facebook Not Supported
Facebook Ads Not Supported
Instagram Ads Not Supported
Meta Ads Not Supported
Meta Pixel Not Supported
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Claim Robyn and update features and information
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