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About

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network.

About

Synup is a local marketing platform for agencies and multi-location businesses, run through conversation with Sydekick, Synup's AI agent. Instead of clicking through software to manage local marketing, you tell Sydekick what you need and it executes: updating business information across Google, Apple, Bing and every major listing platform, responding to reviews in each brand's voice, publishing localized social posts, auditing your local presence, browsing the web to fetch information, building custom landing pages, and designing reports that answer the exact question you asked. Sydekick runs on skills and playbooks. Use ready-made ones from Synup's library, or create your own for the workflows unique to your agency or brand. When you're stuck, the Synup team is a message away. Underneath the agent sits full listings sync with indexing verification, reputation management, social publishing, ranking, a developer API, an MCP server, and complete white-labeling under your brand.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

For multi-location brands that need stronger visibility, better customer experience, and clearer action across every location in the era of AI discovery turning reputation into revenue.

Audience

Marketing Agencies, Multi-location Brands

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Us
Contact us for more details.
Free Version Not Supported
Free Trial Not Supported

Pricing

$39.00/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.9 / 5
ease 4.9 / 5
features 5.0 / 5
design 4.9 / 5
support 4.9 / 5

Pros & Cons from Real Users

Pros

  • It has an easy to use dashboard that displays all the relevant metrics and information for my online reputation. I can see my Reputation Score, which is a comprehensive measure of how my brand is perceived online, based on factors like review volume, ratings, sentiment, and visibility. I can also see how I stack up against my competitors and industry benchmarks, and get actionable recommendations to improve my score. It allows me to easily manage and respond to reviews from various sources, including Google, Facebook, Yelp, and industry-specific sites. I can use templates or customize my responses and track the status and impact of each response. I can also solicit feedback from my customers via email or text surveys, and use the results to improve my customer experience and loyalty. It has a social posting suite that allows me to create and schedule social media posts across multiple platforms including Facebook, Twitter, Instagram, and LinkedIn. I can also monitor and interact with comments and mentions, and use the social listening feature to discover relevant conversations and trends. Reputation provides analytics and reports that help me measure the performance and reach of my social media campaigns. The local SEO feature helps me optimize my business listings on Google My Business and other directories. I am able to update my information, photos and offers at all my locations in one place and ensure accuracy and consistency. Reputation also helps me rank higher in local search results by generating more reviews, improving my ratings, and increasing my visibility.

Cons

  • It is a bit expensive compared to other online reputation management software. Pricing depends on how many locations, features, and integrations I need, but can range from $99 to $499 per month per location. There is no free trial or free plan available, but there is a demo option that shows how the software works. Sometimes it has glitches and bugs that affect its functionality. For example, sometimes reviews don't load correctly, or notifications are delayed. Sometimes social media posts don't get published or the analytics are inaccurate. These issues are usually resolved quickly by the support team, but they can be frustrating and inconvenient. It doesn't have a mobile app that you can use on the go. There is a mobile-optimized website that I can access from my phone or tablet, but it doesn't have all the features and capabilities of the desktop version. A mobile app would be more convenient and efficient to manage my online reputation anytime anywhere.

Pros & Cons from Real Users

Pros

  • Synup's intuitive interface simplifies social media, review, and listings management, fitting seamlessly into our budget. Its affordability doesn't compromise quality, offering real-time updates and analytics for effective online presence management. The platform's comprehensive features empower businesses to engage with their audience effortlessly, driving growth and success.
  • Synup has completely changed the way I manage my business’s online presence. As a business owner, it’s crucial to maintain accurate and consistent information across different directories, and Synup excels in simplifying this process. Their review management system is top-notch and has helped me keep track of my online reputation. Synup’s AI-assisted marketing and real-time SEO management capabilities have been a game-changer for my business. It’s easy to use, even if you’re not super tech-savvy. I also appreciate their customer service team, who are always available to answer any questions I have. Now I can see how my business is doing online and what customers are up to. It helps me make smarter choices for my digital marketing. Synup also saves time by syncing information across many platforms at once. My business shows up better in search results now, thanks to the consistent and accurate details from Synup.
  • Synup is like an all-in-one solution for managing your online business. It takes care of everything from making sure your business is easily found on search engines to keeping up with your social media presence and business reviews. It's super convenient to have all your platforms integrated in one place, allowing you to efficiently track your posts and stay on top of the latest trends. Trying to keep up with all of these tasks on your own would be a full-time job, or even more. But with Synup, you can dedicate more time and energy to your business while worrying less. It's user-friendly, affordable, and keeps your business visible to the public.
  • Synup addresses the challenges of managing digital media and guaranteeing accurate corporate information. I used to spend a good deal of my day copying and pasting the same content onto several social networking sites before I discovered Synup. But Synup has cut down on the amount of time and work needed to do this task significantly. I can now see and edit many listings at once with ease. Synup also offers a monitoring tool that records all of the activity. It swiftly notifies me if I receive any negative reviews, allowing me to reply accordingly.
  • Synup has proven to be a game-changing tool in my experience of running an online business. It has improved my business's visibility across many search engines and social media platforms. The post-tracking central hub has been quite helpful in keeping a consistent online presence and effectively grasping new trends. Synup's expertise in enhancing business listings on well-known platforms, such as Yelp, Facebook, and Google, has definitely increased my company's reputation and customer confidence.

Cons

  • Despite its strengths, Synup may lack advanced customization options, limiting its suitability for businesses with specific needs requiring deeper tailoring. This could pose challenges for users seeking more customized solutions beyond the platform's standard offerings.
  • Synup’s pricing are little higher than comparable business but I think it’s worth it. Also Improving the mobile app experience could be beneficial. Other than that I haven’t had any issues while using their services.
  • I can't stress enough how much I love this product. The customer support is absolutely amazing, and I rely on it every single day. It's just that good! 😄👍
  • Nothing at all; I'm quite pleased with the product
  • Despite the platform's many advantages, it's critical to recognise that there have occasionally been delays in customer support's responsiveness. While the support staff provided excellent assistance when contacted, a quicker response time would definitely improve the user experience in general. Moreover, there were some difficulties with the initial setup procedure. However, the support staff's understanding direction has been crucial in overcoming these obstacles, demonstrating their dedication to guaranteeing user pleasure.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Reputation.com
Founded: 2006
United States
reputation.com

Company Information

Synup
Founded: 2013
New York
synup.com

Alternatives

Alternatives

Categories

Categories

Local Marketing Features

Advertising Management Not Supported
CRM Not Supported
Email Marketing Not Supported
Feedback Management Supported
Live Chat Supported
NAP Management (Name/Address/Phone) Supported
Online Listings Management Supported
PR Management Not Supported
Reporting / Analytics Supported
Review Management Supported
SEO Management Supported
Social Media Management Supported
Store Locator Supported
Website Management Supported

Reputation Management Features

Campaign Management Supported
Gamification Not Supported
Response Management Supported
Review Generation Supported
Review Monitoring Supported
Sentiment Analysis Supported
Social Media Metrics Supported
Social Media Monitoring Supported
White Label Not Supported

Review Management Features

Campaign Management Supported
Dashboard Supported
Negative Feedback Management Supported
Response Management Supported
Review Monitoring Supported
Review Notification Supported
Review Request Supported
Sentiment Analysis Supported
Social Sharing Supported
White Label Not Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Supported
Dashboard Supported
Impact Scoring Supported
Influencer Tracking Not Supported
Reputation Management Supported
Sentiment Analysis Supported
Trend Tracking Supported

Local Marketing Features

Advertising Management Not Supported
CRM Not Supported
Email Marketing Not Supported
Feedback Management Supported
Live Chat Not Supported
NAP Management (Name/Address/Phone) Supported
Online Listings Management Supported
PR Management Not Supported
Reporting / Analytics Supported
Review Management Supported
SEO Management Supported
Social Media Management Supported
Store Locator Supported
Website Management Not Supported

Reputation Management Features

Campaign Management Supported
Gamification Not Supported
Response Management Supported
Review Generation Supported
Review Monitoring Supported
Sentiment Analysis Supported
Social Media Metrics Supported
Social Media Monitoring Not Supported
White Label Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Store Locator Features

Analytics Supported
Automatic Location Detection Supported
Directions Supported
Distance Calculation Not Supported
Event Promotions Supported
Mapping Not Supported
Product Search Filtering Supported
Promotions / Coupons Supported
Search Not Supported
White Label Supported

Integrations

Facebook Supported
Google Business Profile Supported
AgencyAnalytics Not Supported
Apple Maps Supported
Bing Places Supported
CDK Global Supported
DealerVault Supported
DrChrono Supported
Entrata Supported
Glassdoor Supported
HubSpot CRM Supported
Microsoft 365 Supported
Mosaic by MethodWorx Supported
Salesforce Supported
Yardi Investment Suite Supported
athenaCommunicator Supported

Integrations

Facebook Supported
Google Business Profile Supported
AgencyAnalytics Supported
Apple Maps Not Supported
Bing Places Not Supported
CDK Global Not Supported
DealerVault Not Supported
DrChrono Not Supported
Entrata Not Supported
Glassdoor Not Supported
HubSpot CRM Not Supported
Microsoft 365 Not Supported
Mosaic by MethodWorx Not Supported
Salesforce Not Supported
Yardi Investment Suite Not Supported
athenaCommunicator Not Supported
Claim Reputation.com and update features and information
Claim Reputation.com and update features and information
Claim Synup and update features and information
Claim Synup and update features and information