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About

RedHen Labs is an Amazon advertising console built for operators who care about real profit, not vanity metrics. It calculates true net margin per ASIN after COGS, FBA and referral fees, returns, and PPC spend — the actual number, not ACoS. Nightly, it analyzes every keyword and target and queues bid changes, keyword harvests, and negatives for your one-click approval, with a full audit trail and instant undo. It also automates Amazon review requests and throttles ad spend on low-stock SKUs. Pricing is flat-rate starting at $19/mo — never a percentage of ad spend. Supports US, CA, MX, and BR marketplaces. Official Amazon Advertising Partner.

About

UltraGranular helps you make your existing PPC search ad campaigns increasingly granular, because it makes it quick, fun, and easy to audit your search terms and find negative keywords. The result is usually a boost in click-through rate (CTR) and Conversion rates. Users typically still find new negative keywords more than a year after first starting to use our tool. More than just a negative keyword tool, UltraGranular also suggests ideas for CTR-boosting callout ad extensions, as well as sitelinks. After finding negative keywords, PPC agencies and campaign managers can automatically generate professional PDF reports for their clients, that show the work you are doing for them, as well as an estimate of upcoming savings and a percentage optimization rate. There's a free version available without signup and all pro accounts come with a free trial period.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Amazon sellers who run PPC campaigns or require review request automation.

Audience

PPC advertisers, professional campaign managers, SEM and Google Ads professionals, or entrepreneurs doing their own ads

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$19/month
Free Version
Free Trial

Pricing

$47 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

RedHen Labs
Founded: 2025
United States
www.rrw-ads.com

Company Information

UltraGranular
Founded: 2022
Canada
www.ultragranular.com

Alternatives

Alternatives

Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

PPC

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Amazon
Google Ads

Integrations

Amazon
Google Ads
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