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About

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.

About

Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers, Publishers, and Brands

Audience

Companies requiring a tool to get real-time insights into their audience engagement with their website content

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Supported
Free Trial Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.
  • We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons

  • We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.
  • The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com/products/measure-audience-insights/

Alternatives

Alternatives

Unbound Insights

Unbound Insights

Bridgeline Digital
Akamai Media Analytics

Akamai Media Analytics

Akamai Technologies

Categories

Advertising Agency Supported
Media Planning Supported
Reporting Supported
Video Advertising Supported

Categories

Buyer Intent Supported
Digital Analytics Supported
Web Analytics Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Not Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Not Supported
Sentiment Analysis Not Supported
Social Listening Not Supported
Social Media Analytics Not Supported
Trend Tracking Not Supported

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Supported
Task Management Supported
Time Tracking Not Supported

Reporting Features

Customizable Dashboard Not Supported
Data Source Connectors Not Supported
Drag & Drop Not Supported
Drill Down Supported
Email Reports Not Supported
Financial Reports Not Supported
Forecasting Not Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Not Supported
Sales Reports Not Supported
Scheduled / Automated Reports Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Not Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Supported
Design Ads Supported
Display Advertising Supported
In-App Video Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Not Supported
Supply-Side Platform (SSP) Supported
Video Monetization Not Supported

Integrations

Commanders Act Supported
Datahive360 Supported
Desktop.com Supported
Eyeota Supported
Factori Supported
FuseCommander Supported
Hu-manity.co Privacy Experience Supported
Infinity Call Tracking Supported
Kleene Supported
MINT Supported
MarfeelPress Supported
Quantcast Not Supported
Quantcast Measure Supported
Stackpile Supported
Supermetrics Supported
TapClicks Supported
The Moneytizer Supported
TrustCommander Supported
Vidverto Supported

Integrations

Commanders Act Not Supported
Datahive360 Not Supported
Desktop.com Not Supported
Eyeota Not Supported
Factori Not Supported
FuseCommander Not Supported
Hu-manity.co Privacy Experience Not Supported
Infinity Call Tracking Not Supported
Kleene Not Supported
MINT Not Supported
MarfeelPress Not Supported
Quantcast Supported
Quantcast Measure Not Supported
Stackpile Not Supported
Supermetrics Not Supported
TapClicks Not Supported
The Moneytizer Not Supported
TrustCommander Not Supported
Vidverto Not Supported
Claim Quantcast and update features and information
Claim Quantcast and update features and information
Claim Quantcast Measure and update features and information
Claim Quantcast Measure and update features and information