Propensity vs. ZoomInfo Comparison


Propensity	ZoomInfo	+	+
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About Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads. Align sales and marketing and drive engagement with your best-fit audience. Deepen relationships with the right people across LinkedIn connections, emails and calls. Optimize engagement and receive up to 5X engagement and 20% opportunity creation.	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Small B2B teams searching for a powerful Account Based Marketing platform	Audience Companies of all sizes
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $1,000 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Propensity www.propensity.com	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives 6sense	Alternatives D&B Hoovers Dun & Bradstreet
Kwanzoo	Visual Visitor
Think ABM	Adapt Adapt.io
Metadata.io Metadata	HubSpot CRM HubSpot
Terminus Terminus Software View All	Apollo Apollo.io View All
Categories Account Based Marketing Account Data Management Account-Based Orchestration	Categories Account-Based Orchestration AI Lead Generation Tools AI Sales Assistants AI Sales Tools B2B Data Buyer Intent Contact Management Conversation Intelligence Customer Data Platforms (CDP) Data Enrichment Go-To-Market Lead Generation Live Chat Marketing Account Intelligence Sales Enablement Sales Engagement Sales Force Automation Sales Intelligence Technographic Data Website Visitor Identification
Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification	Show More Features Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting
Integrations HubSpot CRM Salesforce Salesloft Adobe Marketo Engage Alta Calven Causal Docket GTM OS Lift AI Revolear Stackreaction Stuut Syfter TE Recruit ZINFI ZoomInfo Chat ZoomInfo DaaS ZoomInfo Engage Show More Integrations View All 6 Integrations	Integrations HubSpot CRM Salesforce Salesloft Adobe Marketo Engage Alta Calven Causal Docket GTM OS Lift AI Revolear Stackreaction Stuut Syfter TE Recruit ZINFI ZoomInfo Chat ZoomInfo DaaS ZoomInfo Engage Show More Integrations View All 80 Integrations
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