Proof MMM

Proof MMM

Proof Analytics
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About

See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses requiring a marketing mix modeling solution

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$3,490 per month
Free Version
Free Trial

Pricing

1500€/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Proof Analytics
Founded: 2016
United States
www.proofanalytics.ai/mmm-comparison

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUEâ„¢
Mi360

Mi360

SIBIA Analytics and Consulting Services
ROIVENUE

ROIVENUE

ROIVENUEâ„¢

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Salesforce
AT Internet
Awin
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Instagram
LinkedIn
Microsoft Power BI
RTB House
SaleCycle
Salesforce Agentforce Marketing
Slack
Telegram
TikTok
Tradedoubler
YouTube
trivago

Integrations

Salesforce
AT Internet
Awin
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Instagram
LinkedIn
Microsoft Power BI
RTB House
SaleCycle
Salesforce Agentforce Marketing
Slack
Telegram
TikTok
Tradedoubler
YouTube
trivago
Claim Proof MMM and update features and information
Claim Proof MMM and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information