SplitMetrics OptimizeSplitMetrics
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Related Products
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About
PressPlay is a fully autonomous platform that uses generative AI to create, test, and scale Google Play store experiments without manual effort. It is designed to replace traditional spreadsheet-driven ASO workflows by automatically generating hypotheses, creative assets, and copy based on app data and market trends. Once connected to the Google Play Console, the platform queues, launches, and monitors experiments around the clock under user-defined guardrails, enabling teams to run dozens of tests simultaneously. Its automation engine analyzes performance signals in real time, identifies winning patterns, scales successful variations, and terminates underperforming tests early to maintain efficiency. PressPlay also aggregates learnings across experiments, providing centralized insights, filtering by locale or asset type, and reducing reporting time from hours to minutes.
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About
SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play.
The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys.
1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR).
2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation.
3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept.
4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations.
5. Feedback test with focus group and multiple concepts.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Mobile app publishers and growth teams that want to automate and scale app optimization experiments to increase installs
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Audience
Mobile publishers: marketers, user acquisition managers, CMOs, app growth managers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$13,600/year
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationPressPlay
United States
www.pressplay.run/
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Company InformationSplitMetrics
Founded: 2014
United States
splitmetrics.com/optimize/
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Categories |
Categories |
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AB Testing Features
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Mobile App Analytics Features
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile Marketing Features
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
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Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Play
Kochava
RevenueCat
Singular
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Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Play
Kochava
RevenueCat
Singular
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