+
+

Related Products

  • StackAI
    49 Ratings
    Visit Website
  • Kontainer
    588 Ratings
    Visit Website
  • Freshservice
    1,962 Ratings
    Visit Website
  • OptiSigns
    7,843 Ratings
    Visit Website
  • MuukTest
    34 Ratings
    Visit Website
  • Sendbird
    164 Ratings
    Visit Website
  • Vantaca
    351 Ratings
    Visit Website
  • gPanel
    67 Ratings
    Visit Website
  • Boozang
    15 Ratings
    Visit Website
  • Google Cloud Platform
    60,526 Ratings
    Visit Website

About

PressPlay is a fully autonomous platform that uses generative AI to create, test, and scale Google Play store experiments without manual effort. It is designed to replace traditional spreadsheet-driven ASO workflows by automatically generating hypotheses, creative assets, and copy based on app data and market trends. Once connected to the Google Play Console, the platform queues, launches, and monitors experiments around the clock under user-defined guardrails, enabling teams to run dozens of tests simultaneously. Its automation engine analyzes performance signals in real time, identifies winning patterns, scales successful variations, and terminates underperforming tests early to maintain efficiency. PressPlay also aggregates learnings across experiments, providing centralized insights, filtering by locale or asset type, and reducing reporting time from hours to minutes.

About

SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play. The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys. 1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR). 2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation. 3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept. 4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations. 5. Feedback test with focus group and multiple concepts.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Mobile app publishers and growth teams that want to automate and scale app optimization experiments to increase installs

Audience

Mobile publishers: marketers, user acquisition managers, CMOs, app growth managers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$13,600/year
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

PressPlay
United States
www.pressplay.run/

Company Information

SplitMetrics
Founded: 2014
United States
splitmetrics.com/optimize/

Alternatives

Alternatives

SplitWit

SplitWit

AntPace
Zarget

Zarget

Osmnez Technologies
ASOeShop

ASOeShop

SmartXaaS LLP

Categories

Categories

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing Features

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Integrations

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Play
Kochava
RevenueCat
Singular
Tenjin

Integrations

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Play
Kochava
RevenueCat
Singular
Tenjin
Claim PressPlay and update features and information
Claim PressPlay and update features and information
Claim SplitMetrics Optimize and update features and information
Claim SplitMetrics Optimize and update features and information