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About

Combining behavioural psychology and AI, we use the most effective persuasion strategies to motivate your customers. Increase your revenue while gaining deep customer insights. Persuasion strategies that motivate each unique customer into taking action. With our research-based, comprehensive framework of persuasion strategies, discover the most effective way to influence every unique customer. Build a comprehensive psychological profile of your customers with PlusMargin. Your marketing efforts enhanced to be targeted, personalized and intelligent. Working with a third party vendor? We partner with your email, martech, and analytics vendors, ensuring our solution complements your workflow. Sit back and let us do the work. We design the integration process to take minimal effort on your part. Psychological insights that enhance your marketing campaigns. Powered by behavioural psychology & machine learning.

About

WhyIQ is a Predictive Behavioral CRO platform that identifies conversion barriers on any page, live or pre-launch. It runs 50 behavioral simulations per scan across 20 visitor archetypes. Each simulation applies independent probabilistic modifiers: time pressure, distraction, cognitive load, fatigue, and trust state, so no two runs produce identical behavior even for the same archetype. WhyIQ tracks trust formation, frustration compounding, and persuasion resistance throughout the session. It produces a WhyIQ Score (0-100), prioritizes issues by frequency across all simulations, and delivers specific fix recommendations tied to individual page elements. Multi-page site scanning covers 10-25 pages in a single run with cross-page psychological state carryover. Agency features include white-label PDF reports, shareable branded report links, unlimited client workspaces, and 3 team seats. Also includes an AI Visibility Score and Accessibility Score on all paid tiers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Brands and enterprises looking for a solution offering psychological insights to enhance their marketing campaigns

Audience

CRO agencies, SEO/AEO agencies, Web Design Agencies, Founders

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$19/month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

PlusMargin
Founded: 2018
plusmargin.com

Company Information

WhyIQ
Founded: 2025
www.whyiq.ai/

Alternatives

Alternatives

PsycInfo

PsycInfo

American Psychological Association
NAVIK MarketingAI

NAVIK MarketingAI

Absolutdata Technologies

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim PlusMargin and update features and information
Claim PlusMargin and update features and information
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Claim WhyIQ and update features and information