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About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

About

Accelerate the discovery process by uncovering buyer intent through interactive marketing experiences powered by Snapapp. Build engaging interactive experiences that help you better understand your prospects challenges and what they need to take the next step. Capture prospect attention with question-based content that drives better engagement through conversation. Send only the highest potential leads to sales by enabling prospects to self qualify themselves through your content. Passive content consumption leads prospects nowhere. Turn it into a two-way conversation. Ask qualifying questions inside your content to better understand your prospects and how you can help them find what they’re looking for. Activity-based lead scoring and third-party data enrichment can tell you more about a prospect—but what do you know about their intent? Ask questions to understand where your prospect is in their buying journey.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences

Audience

Companies searching for a solution to uncover buyer intent through interactive marketing

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com

Company Information

SnapApp
Founded: 2010
United States
www.uberflip.com/snapapp/

Alternatives

Alternatives

Ion by Rock Content

Ion by Rock Content

Rock Content

Categories

Categories

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Integrations

Marketo
Vidyard
6sense
Allego
Aprimo
Brightcove
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
HubSpot Service Hub
Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Sitecore
Terminus
WordPress

Integrations

Marketo
Vidyard
6sense
Allego
Aprimo
Brightcove
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
HubSpot Service Hub
Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Sitecore
Terminus
WordPress
Claim PathFactory and update features and information
Claim PathFactory and update features and information
Claim SnapApp and update features and information
Claim SnapApp and update features and information