Related Products
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About
We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase. We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail. To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes. While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again.
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About
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Data driven platform for companies that want to get better performance from their direct mail campaigns
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Audience
Marketers that want to send direct mail campaigns
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationPath2Response
Founded: 2013
United States
path2response.com
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Company InformationPostie
Founded: 2017
United States
postie.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Supported
Analytics/Reporting
Supported
Campaign Management
Supported
Data Import/Export
Not Supported
Delivery Tracking
Supported
Design Management
Supported
Event Triggered Mailings
Supported
List Scrubbing
Not Supported
Mailing List Purchasing
Supported
Mailing Services Integration
Supported
Pre-made Templates
Not Supported
Printing Services Integration
Supported
Response Alerts
Not Supported
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Integrations
Ethyca
Not Supported
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