PRDCT vs. Tresata Comparison Chart

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

OpenDQ is an enterprise zero license cost data quality, master data management and data governance solution. Built on a modular architecture, OpenDQ scales with your enterprise data management needs. OpenDQ delivers trusted data with a machine learning and artificial intelligence based framework: Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management Customer 360 View Data Governance Business Glossary Meta Data Management

Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

Become compliant today with the #1 Cookie & Consent Management Platform (CMP). Secure Privacy is protecting +10000 websites and helping companies to be compliant with CPRA, GDPR, ePRivacy, PIPEDA and other international data privacy laws. Our CMP, as well as our privacy training platform are always updated to meet legal requirements as they evolve. With Secure Privacy, you'll be able to: 1. Fully automate your cookie and consent management needs with our intelligent and integrated solution. 2. Stay up-to-date with GDPR, CPRA and other international data privacy regulations. 3. Safely document, store and filter consent. 4. Comply with the different legal requirements across all your web properties in an easy-to-use platform. We'd be happy to assist you on your compliance journey. You're welcome to schedule a free demo call with us.

Fraud.com's aiReflex determines which transactions are legitimate in real-time using a multi-layer defence coupled with explainable AI to fight fraud & improve customer trust. The detection layer analyses your transactional data in real-time to deliver unmatched risk-scoring accuracy. The multi-layer defence identifies suspicious transactions using our adaptive machine learning algorithms, adaptive rules & next-generational behavioural engine to create hyper granular profiles for every individual to identify abnormal behaviour. aiReflex's Response layer manages fraud centrally via an omnichannel case manager, automating tasks & decision-making to reduce fraud, friction & fraud team inefficiencies. Investigators become superheroes with a 360-degree view of the customer and explainable AI to manage a case with great accuracy & speed, with intelligent search, reporting, queue management & link analysis. Contact us at fraud.com to learn how we can improve your fraud defences.

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

Virtuous is much more than a CRM - it is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and grow generosity. The world of fundraising has changed. Virtuous is your growth partner for the new normal ⏤ unifying fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Giving is deeply personal. We believe fundraising should be too. Virtuous is everything you’d expect from a robust CRM, plus data insights to help you build deeper donor relationships: email marketing, mail segmentation, campaign tools, and more, designed to increase engagement. Data-driven donor insights powered by wealth, social media, engagement, location, and other data to help you listen to constituents at scale. See how Virtuous can unify and empower your teams to exceed your goals.

Customers using the consentmanager cookie solution typically achieve higher acceptance rates and lower bounce rates. Only with a high cookie acceptance rate can you exploit the full potential of your website (e.g. sell the most advertising). And only with a low bounce rate can you get the most out of your visitors. consentmanager is the solution that gives you a complete overview of what is happening on your website and how your visitors react and interact with the consent layer. Our GDPR-compliant cookie solution allows you to test multiple consent layer designs simultaneously, and automatically optimise to the design that shows the best results with our machine learning and A/B testing feature. Available in over 30 languages covering different global privacy regulations, consentmanager is the tool to manage cookies and consent for organisations of all sizes and in all regions of the world.