Playbook

Playbook

Playbook.com
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About

For ambitious content creators in growing enterprises, Orange Logic provides a powerful digital asset management platform to increase control, creativity and commercial advantage. Our infinitely scalable, user-friendly DAM solution streamlines content workflows, automates manual processes and removes roadblocks from remote collaboration. Orange Logic's dedication to flexibility and useability has created a highly intuitive experience designed to meet and exceed every departmental need, maximizing company-wide user adoption and unlocking workflow efficiencies at scale. Learn why Fortune 500, Financial, Healthcare, Education, Marketing, Manufacturing, Media & Entertainment companies and more select and depend on Orange Logic OrangeDAM.

About

Playbook is an AI-native digital asset management (DAM) platform for creative teams, agencies, and brand teams. Store, organize, search, and collaborate on photos, videos, design files, and brand assets — all in one place. Key features: AI-powered auto-tagging and Smart Search (find assets by natural language, color, or visual similarity), boards and collections for visual organization, review and approval workflows, branded client delivery portals, and a brand portal for sharing guidelines and assets externally. Includes SDK, API, and MCP server for custom integrations. Free plan includes 100GB and up to 300 assets. Teams and above get 5TB+ storage. Built for teams of 5–200 who've outgrown Google Drive or Dropbox but find enterprise DAMs like Bynder or Brandfolder too complex and expensive.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise to Mid Market. For those who believe the DAM platform managing their brand and content should be robust and versatile while maintaining it's elegance

Audience

Teams that want need a visual-first cloud storage and collaboration platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Depending on the complexity of the solution and modules selected, annual pricing can vary from $60,000/yr to custom enterprise pricing.

Entry-level through enterprise users will enjoy the very same platform, implementation teams, and reliability – The only things that differ are scale, product/module activation, and support options.

Please contact Orange Logic directly for pricing information.
Free Version
Free Trial

Pricing

$12 per month
Free Version
Free Trial

Reviews/Ratings

Overall 4.6 / 5
ease 4.8 / 5
features 4.7 / 5
design 4.5 / 5
support 4.8 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Orange Logic is the only Digital Asset Management Platform (DAM) worth using. They are the only few DAMs that offer: • Asset AI Meta Tagging for Video and Image • Best for enterprise companies, small & large, don't get charge by the user seat. • White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company. • Easy to use platform and it does the work itself, I spend 1 hour a week managing everything. • Custom Integrations with our Software and Online Tools.
  • It is very intuitive to use - both front and back-end. It is easy to configure and adaptable. The support team is responsive.
  • Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with.
  • The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years.
  • My favorite feature of Orange Logic | Cortex is their ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can assign priorities ranging from critical to normal or even long-term. At any time I can log onto Link to see their status. Answered tickets are archived, so I have a complete picture of our evolving digital asset management system.

Cons

  • The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup.
  • The system itself is excellent, but I think we all know it's the most low-cost system, which does cause some friction internally.
  • I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though
  • You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once.
  • Orange Logic | Cortex is a very granular, robust product. I know that I'm missing out on some features, but as the only power user, I simply don't have time to delve into all of them.

Pros & Cons from Real Users

Pros

  • We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today. One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests. Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours. For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three.

Cons

  • The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended. To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it. We have also encountered the occasional bug, but in our experience these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Orange Logic
Founded: 1998
United States
www.orangelogic.com

Company Information

Playbook.com
Founded: 2020
United States
www.playbook.com

Alternatives

Alternatives

Air

Air

Air.inc
Playbook

Playbook

Playbook.com
Starchive

Starchive

Digital ReLab
SCC MediaServer

SCC MediaServer

Software Construction Company
Brandfolder

Brandfolder

Smartsheet
Jira

Jira

Atlassian

Categories

Categories

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Content Management Features

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Enterprise Content Management (ECM) Features

Archiving & Retention
Collaboration Tools
Content Lifecycle Management
Digital Asset Management
Document Management
Electronic Signature
Information Governance
Mobile Access
Search
Version Control
Workflow Management

Workflow Management Features

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Cloud Storage Features

Access Control
Archiving & Retention
Backup
Data Migration
Data Synchronization
Encryption
File Sharing
Version Control

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Content Collaboration Features

Client Portal
Cloud Storage
Digital Asset Management
Document Creation / Editing
Document Management
Electronic Signature
Feedback Management
File Sharing
Messaging / Discussion
Real-Time / Interactive Editing
Roles / Permissions
Search
Version Control
Video / Image Editing
Workflow / Approval Process

Creative Management Features

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Integrations

Dropbox
Figma
Google Drive
Slack
Zapier
Amazon Elastic Transcoder
Azure AI Services
Cloudinary
DaVinci Resolve
Drupal
Facebook
HubSpot CRM
Kaltura
Microsoft Entra ID
Microsoft SharePoint
OVHcloud
Salesforce
Smartsheet
Stripe
TikTok

Integrations

Dropbox
Figma
Google Drive
Slack
Zapier
Amazon Elastic Transcoder
Azure AI Services
Cloudinary
DaVinci Resolve
Drupal
Facebook
HubSpot CRM
Kaltura
Microsoft Entra ID
Microsoft SharePoint
OVHcloud
Salesforce
Smartsheet
Stripe
TikTok
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Claim Orange Logic OrangeDAM and update features and information
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