Playbook

Playbook

Playbook.com
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About

Orange Logic is an enterprise digital asset management and media asset management platform that delivers agentic content orchestration. Purpose-built for enterprises where content is mission-critical to revenue, compliance, and customer experience, Orange Logic unifies digital assets, rights, workflows and governance into a single governed content layer. Demanding content teams, from film studios and publishers to healthcare organizations and global consumer brands, use it to keep tens of millions of assets findable and ready to use. Instead of stitching separate tools together, they manage everything from raw footage to published brand sites on one platform, and their admins configure it without code as needs change. Orange Logic is a Leader in both the Forrester Wave: Digital Asset Management, Q1 2026, and the 2025 Gartner Magic Quadrant for DAM Platforms.

About

Playbook is an AI-native digital asset management (DAM) platform for creative teams, agencies, and brand teams. Store, organize, search, and collaborate on photos, videos, design files, and brand assets — all in one place. Key features: AI-powered auto-tagging and Smart Search (find assets by natural language, color, or visual similarity), boards and collections for visual organization, review and approval workflows, branded client delivery portals, and a brand portal for sharing guidelines and assets externally. Includes SDK, API, and MCP server for custom integrations. Free plan includes 100GB and up to 300 assets. Teams and above get 5TB+ storage. Built for teams of 5–200 who've outgrown Google Drive or Dropbox but find enterprise DAMs like Bynder or Brandfolder too complex and expensive.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Enterprise to Mid Market. For those who need DAM and MAM systems that deliver agentic content orchestration

Audience

Teams that want need a visual-first cloud storage and collaboration platform

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Please contact Orange Logic directly for pricing information.
Free Version Not Supported
Free Trial Not Supported

Pricing

$12 per month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.6 / 5
ease 4.8 / 5
features 4.7 / 5
design 4.5 / 5
support 4.8 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Orange Logic is the only Digital Asset Management Platform (DAM) worth using. They are the only few DAMs that offer: • Asset AI Meta Tagging for Video and Image • Best for enterprise companies, small & large, don't get charge by the user seat. • White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company. • Easy to use platform and it does the work itself, I spend 1 hour a week managing everything. • Custom Integrations with our Software and Online Tools.
  • It is very intuitive to use - both front and back-end. It is easy to configure and adaptable. The support team is responsive.
  • Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with.
  • The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years.
  • My favorite feature of Orange Logic | Cortex is their ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can assign priorities ranging from critical to normal or even long-term. At any time I can log onto Link to see their status. Answered tickets are archived, so I have a complete picture of our evolving digital asset management system.

Cons

  • The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup.
  • The system itself is excellent, but I think we all know it's the most low-cost system, which does cause some friction internally.
  • I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though
  • You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once.
  • Orange Logic | Cortex is a very granular, robust product. I know that I'm missing out on some features, but as the only power user, I simply don't have time to delve into all of them.

Pros & Cons from Real Users

Pros

  • We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today. One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests. Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours. For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three.

Cons

  • The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended. To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it. We have also encountered the occasional bug, but in our experience these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Orange Logic
Founded: 1998
United States
www.orangelogic.com

Company Information

Playbook.com
Founded: 2020
United States
www.playbook.com

Alternatives

Alternatives

Air

Air

Air.inc
Playbook

Playbook

Playbook.com
Starchive

Starchive

Digital ReLab
SCC MediaServer

SCC MediaServer

Software Construction Company
Brandfolder

Brandfolder

Smartsheet
Jira

Jira

Atlassian

Categories

Categories

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Supported
Metadata Management Supported
Mobile App Not Supported
Reporting/Analytics Supported
Search Within Document Supported
Search/Filter Supported
Version Control Supported
Watermarking Supported
Workflow Management Supported

Content Management Features

Audio Content Supported
Customizable Templates Supported
Document Indexing Supported
E-forms Supported
Full Text Search Supported
Image Editor Supported
SEO Management Supported
Text Editor Supported
Version Control Supported
Video Content Supported
Website Management Supported

Enterprise Content Management (ECM) Features

Archiving & Retention Supported
Collaboration Tools Supported
Content Lifecycle Management Supported
Digital Asset Management Supported
Document Management Supported
Electronic Signature Not Supported
Information Governance Supported
Mobile Access Supported
Search Supported
Version Control Supported
Workflow Management Supported

Workflow Management Features

Access Controls/Permissions Supported
Approval Process Control Supported
Business Process Automation Supported
Calendar Management Supported
Compliance Tracking Supported
Configurable Workflow Supported
Customizable Dashboard Supported
Document Management Supported
Forms Management Supported
Graphical Workflow Editor Supported
Mobile Access Supported
No-Code Supported
Task Management Supported
Third Party Integrations Supported
Workflow Configuration Supported

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Supported
Metadata Management Supported
Mobile App Supported
Reporting/Analytics Supported
Search Within Document Supported
Search/Filter Supported
Version Control Supported
Watermarking Supported
Workflow Management Supported

Cloud Storage Features

Access Control Supported
Archiving & Retention Supported
Backup Not Supported
Data Migration Supported
Data Synchronization Supported
Encryption Not Supported
File Sharing Supported
Version Control Supported

Collaboration Features

Brainstorming Supported
Calendar Management Not Supported
Chat / Messaging Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Not Supported
Real Time Editing Not Supported
Task Management Supported
Version Control Supported
Video Conferencing Not Supported

Content Collaboration Features

Client Portal Supported
Cloud Storage Supported
Digital Asset Management Supported
Document Creation / Editing Not Supported
Document Management Supported
Electronic Signature Not Supported
Feedback Management Supported
File Sharing Supported
Messaging / Discussion Supported
Real-Time / Interactive Editing Supported
Roles / Permissions Supported
Search Supported
Version Control Supported
Video / Image Editing Supported
Workflow / Approval Process Supported

Creative Management Features

Billing & Invoicing Not Supported
Client Management Not Supported
Collaboration Supported
File Sharing Supported
Project Management Not Supported
Task Management Supported
Time Tracking Not Supported

Integrations

Dropbox Supported
Figma Supported
Slack Supported
Adobe Acrobat Supported
Adobe Lightroom Supported
Adyen Supported
Amazon S3 Supported
Brightcove Supported
ChatGPT Supported
Creative Force Supported
Discord Not Supported
Docusign Supported
Drupal Supported
Facebook Supported
Google Drive Not Supported
Inriver PIM Supported
Salesforce Supported
Sketch Supported
Sprinklr Supported
Vimeo Supported

Integrations

Dropbox Supported
Figma Supported
Slack Supported
Adobe Acrobat Not Supported
Adobe Lightroom Not Supported
Adyen Not Supported
Amazon S3 Not Supported
Brightcove Not Supported
ChatGPT Not Supported
Creative Force Not Supported
Discord Supported
Docusign Not Supported
Drupal Not Supported
Facebook Not Supported
Google Drive Supported
Inriver PIM Not Supported
Salesforce Not Supported
Sketch Not Supported
Sprinklr Not Supported
Vimeo Not Supported
Claim Orange Logic and update features and information
Claim Orange Logic and update features and information
Claim Playbook and update features and information
Claim Playbook and update features and information