TrueTargeting

TrueTargeting

Infillion
+
+

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About

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

campaignViz

campaignViz

VizExplorer

Categories

Categories

Integrations

Oracle BlueKai
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
DoubleVerify
EVOSYS TELEMATICS
Infillion XGraph
Kinetica
Oracle Advertising
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Marketing
Oracle Responsys
Semasio
Soveren
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

Oracle BlueKai
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
DoubleVerify
EVOSYS TELEMATICS
Infillion XGraph
Kinetica
Oracle Advertising
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Marketing
Oracle Responsys
Semasio
Soveren
TransUnion Digital Business Profile
TransUnion TruVision
Claim Oracle Audience Segmentation and update features and information
Claim Oracle Audience Segmentation and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information