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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Small Agencies and SMEs to Large Enterprises

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version Not Supported
Free Trial Supported

Pricing

$34
Userlytics offers flexible pricing plans for every businesses' unique needs. Below is a breakdown of our current plan offerings:

Enterprise - Our most popular plan for organizations conducting one-off UX testing. Allows for unmoderated and moderated testing, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager. Our enterprise plan also offers unlimited seats and accounts, with full access to all of our platform features - only pay for usage! Our volume discounted pricing is all-inclusive of platform (unlimited seats) and participants.

Limitless plan - a comprehensive and feature-rich subscription package designed to meet the diverse needs of businesses and organizations seeking extensive usability testing and user research capabilities. This plan offers an annual subscription at a cost of $69,000, providing exceptional value for those looking to unlock the full potential of the Userlytics platform. Key features and benefits of the Userlytics Limitless plan include: Unlimited Number of Participants: With this plan, you can invite as many participants as needed to your usability tests and research studies. Unlimited Number of Studies: There are no limitations on the number of studies you can create and conduct. This means you can run multiple projects concurrently. Unlimited Number of Admin Seats: The Limitless plan provides an unlimited number of admin seats, allowing team multiple members to manage and collaborate on usability testing and research projects within your organization.

Custom - A plan suited to your exact UX testing needs. Hand select your testing type, participant source, and mix of testing tools and add-ons.

Premium DIY - A solid plan for ongoing UX testing that allows for two account users, use of your own study participants, and an attractive blend of UX tools and add-ons.

Advanced DIY - For ongoing UX testing with all the bells and whistles. Includes five account users, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

Userlytics
Founded: 2009
United States
www.userlytics.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com
TestFi

TestFi

CDrop LLC

Categories

Heatmap Supported
Usability Testing Supported
User Research Supported

Categories

AB Testing Supported
Market Research Supported
Polling Supported
Usability Testing Supported
User Research Supported
UX Supported

Usability Testing Features

A/B Testing Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Not Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

Usability Testing Features

A/B Testing Supported
Annotations Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Supported
Mobile Testing Supported
Moderated Usability Testing Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Supported
Landing Pages / Web Forms Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported

Market Research Features

Benchmarking Supported
Compensation Management Supported
Data Management Supported
Email / Online Supported
Face-to-Face Supported
Panel Management Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Supported
Survey Management Supported

Polling Features

Data Analysis Tools Supported
Email Distribution Supported
Feedback Collection Supported
Live Results Tracking Supported
Multiple Question Types Supported
Online Polling Supported
Phone Polling Not Supported
Presentation Tools Supported
Q & A Supported
Skip Logic Supported
SMS Polling Not Supported
Supports Audio / Images / Video Supported

UX Features

Animation Not Supported
For Mobile Supported
For Websites Supported
Heatmaps Supported
Prototyping Supported
Screen Activity Recording Supported
Unmoderated Testing Supported
Usability Testing Supported
User Journeys Supported
User Research Supported

Website Optimization Tools Features

Competitor Analysis Supported
Content Management Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Not Supported

Integrations

Cint Supported
Figma Supported
Google Calendar Not Supported
Lovable Supported
Microsoft Outlook Not Supported
PureSpectrum Supported
Respondent Supported
User Interviews Supported
Zoom Not Supported

Integrations

Cint Not Supported
Figma Not Supported
Google Calendar Supported
Lovable Not Supported
Microsoft Outlook Supported
PureSpectrum Not Supported
Respondent Not Supported
User Interviews Not Supported
Zoom Supported
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Claim Optimal Workshop and update features and information
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