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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

Userbrain shows you what’s working for your product — and what’s not. A simple tool that lets you create a user test in minutes and get results in just a few hours. Whether you’re a UX designer, researcher, or manager, with Userbrain you’re bound to build products people love to use. Watch real people with different personalities, locations, and device types interact with your product in their normal surroundings.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Companies that want to truly understand how people experience their website and validate product decisions with real people

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version Not Supported
Free Trial Supported

Pricing

$35 per month
Pay as you go for $35/tester
Subscribe & save plan starting at $69/mo
Invite your own plan $99/mo

Get 2 months for free with annual payment
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

Userbrain
Founded: 2011
Austria
userbrain.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com

Categories

Heatmap Supported
Usability Testing Supported
User Research Supported

Categories

Usability Testing Features

A/B Testing Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Not Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

Usability Testing Features

A/B Testing Not Supported
Annotations Supported
Audience Targeting Supported
Heatmaps Not Supported
Impression Testing Supported
Mobile Testing Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Not Supported
Remote User Testing Supported
Reporting / Analytics Not Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

Integrations

Figma Supported
AccessOwl Not Supported
Adobe XD Not Supported
Axure RP Not Supported
Cint Supported
Framer Not Supported
Google Analytics Not Supported
Lovable Supported
PureSpectrum Supported
Respondent Supported
Sketch Not Supported
User Interviews Supported

Integrations

Figma Supported
AccessOwl Supported
Adobe XD Supported
Axure RP Supported
Cint Not Supported
Framer Supported
Google Analytics Supported
Lovable Not Supported
PureSpectrum Not Supported
Respondent Not Supported
Sketch Supported
User Interviews Not Supported
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information
Claim Userbrain and update features and information
Claim Userbrain and update features and information