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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

Watch people talk honestly about your mobile app or website while they use it. Make confident decisions by understanding the WHY behind your metrics to improve conversions, usability, UX and retention. Skip the headaches around user recruiting and testing logistics. Simply enter your mobile app, website or prototype URL to get insights on-demand or auto-delivered monthly. Inspire and align your team simply by sharing a test results link. Learn from real user stories that go beyond the blind-spots & biases of surveys, analytics and improper research.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Product teams looking for a usability and user testing solution for apps and websites

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

UserLook
Founded: 2017
United States
userlook.co

Alternatives

heatmap

heatmap

heatmap.com

Alternatives

UserZoom

UserZoom

UserTesting

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information
Claim UserLook and update features and information
Claim UserLook and update features and information