Optily vs. TrueProfit Comparison Chart

Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds.

Setyl is a cloud-based IT asset management platform (ITAM) that combines hardware and software asset management in one. The platform seamlessly integrates with 100+ IT systems, including MDM, RMM, IDP, SSO, HR, finance, helpdesk tools, and more. Use Setyl to gain full visibility and control over your IT assets, SaaS applications and licenses, users, vendors and spend in one place — helping you: ✓ Streamline and scale your IT operations, including employee onboarding and offboarding. ✓ Identify and eliminate wasted IT spend. ✓ Safeguard against compliance risks and prepare for your audits, including ISO 27001 and SOC 2. The user-friendly interface requires little to no learning curve, making it easy to use and implement, and to collaborate with people across your organization. Features include: asset and license register, full asset lifecycle management, app renewal management, employee on/offboarding, shadow IT detection, vendor audits, and IT spend reporting.

Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today.

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

Adaptive Security is OpenAI’s investment for AI cyber threats. Founded in 2024, Adaptive raised $50M+ from investors like OpenAI and a16z, as well as executives at Google Cloud, Fidelity, Shopify, and more. Adaptive protects customers from deepfakes, vishing, smishing, and AI email phishing with its next-generation security awareness training and phishing simulations. Security teams prepare employees for advanced threats with highly customized training that is role-based, enriched with OSINT, and even features deepfakes of their own executives. Employees train on mobile or desktop and rate the content an incredible 4.9/5 on average. Customers measure the success of their training program with AI-powered phishing tests. Realistic deepfake, voice, SMS, and email tests track risk across every vector. Trusted by Figma, the Dallas Mavericks, BMC, and others, Adaptive boasts a world-class NPS of 94. Want to learn more? Take a self-guided tour at adaptivesecurity.com.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Flowspace is the fulfillment operations solution built for fast-growing, omnichannel brands. Our platform streamlines inventory tracking, order management, and multi-location network control into one scalable, intelligent system. With features like the Network Optimization System (NOS), FlowspaceAI, and smart order routing, you gain real-time data visibility and ensure inventory is always where it needs to be—improving speed and cutting costs. Seamless integrations with Shopify, Amazon, Walmart, and retail-ready EDI keep your operations connected. API support and cross-team support drive smarter decisions and efficient workflows. Experience truly frictionless fulfillment, optimized for growth, omnichannel reach, and exceptional customer experiences.

AIMS360 apparel software is the most popular ERP for the fashion industry. The fashion software features cover the entire fashion business lifecycle. AIMS360 business management software covers production, material and finished goods purchasing, omni-channel order taking, order processing, automated inventory management, warehouse management, shipping, invoicing, accounts receivable, and more. Get a demo of AIMS360’s 100+ apparel software features & integrations. Our most popular integrations like Shopify, JOOR, NuOrder, Brandboom, EDI, DSCO, Dropship, 3PL Integrations, Factoring, & more don't require middleware or third parties. See the AIMS360 fashion ERP website for our full features & integrations list.

BILL (NYSE: BILL) is a leading financial operations platform for small and midsize businesses (SMBs). As a champion of SMBs, we are automating the future of finance so businesses can thrive. Our integrated platform helps businesses to more efficiently control their payables, receivables and spend and expense management. Hundreds of thousands of businesses rely on BILL’s proprietary member network of millions to pay or get paid faster. Headquartered in San Jose, California, BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. For more information, visit bill.com.