Optik vs. ZoomInfo Comparison


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		Related Products 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 70 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website Bigly Sales Bigly Sales is a fully managed AI calling platform for sales teams, lead generation companies and call centers. AI voice agents call, qualify, nurture and live-transfer leads around the clock, answer inbound calls, and book appointments, while every outcome writes back to your CRM. You don't assemble the stack yourself. Bigly writes your call scripts with Claude, ChatGPT and other leading LLMs, then tests script versions against each other on live traffic and keeps the one that converts best. Phone numbers, carrier registration, more than 200 whitelisted lines with local presence, spam monitoring, call routing and campaign setup are handled for you before the first dial. Each call is checked against consent, suppression lists, known TCPA litigants and state and federal calling rules, including quiet hours, before it is placed. Reporting is built around the result you pay for. The dashboard tracks success rate per lead, cost per transfer and cost per human contact, plus a dial-to-transfer funnel that shows where calls drop off: no answer, DNC request, failed qualification, or a transfer the agent never picked up. Leads can arrive in real time from API vendors or as uploaded lists, and every source is ranked by success rate and cost, so you can see which lead vendors pay off. An hour-by-hour view shows when your leads actually convert. The Bigly Sales MCP server lets you run the account by asking Claude or ChatGPT: add leads to an active campaign, check pacing and minute usage, pull call summaries and transcripts, or find out who picked up today and wants a demo. Common uses include aged and dead lead reactivation, speed-to-lead follow-up on web and vendor leads, appointment setting, inbound answering and overflow, and warm transfers to licensed agents in insurance, lending, home services, legal, auto and political fundraising. Integrations include HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Close, Follow Up Boss, Keap, monday CRM, Freshsales, ActiveCampaign and Microsoft Dynamics 365, plus an API for real-time lead posting. Plans start at $99 a month for 500 minutes, and Hunter, Closer and Rainmaker add a dedicated account manager who watches results and tunes your campaigns. New customers start with a free 30-minute AI calling setup ($3,000 value): the team builds your calling system live, shows the MCP and runs a test call. 8 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and marketing teams identify opportunities, prioritize prospects, and engage buyers with confidence. By combining trusted company and contact intelligence with buyer intent data, trigger events, website engagement insights, and AI-powered assistance, D&B Hoovers helps organizations discover new opportunities, connect with key decision-makers, and focus on the accounts most likely to convert. 1,201 Ratings Visit Website Sendbird Sendbird is the omnichannel AI agent platform enterprises choose to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Combining omnichannel AI and a battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Sendbird’s AI-powered customer service platform helps businesses deliver scalable, omnichannel support through intelligent AI agents. These agents work seamlessly across channels like mobile apps, web, SMS, and social media, providing instant and proactive assistance to customers 24/7. With the ability to integrate into existing customer support tools, the platform enhances resolution rates, reduces response times, and improves customer experience by offering a unified view of all interactions. 166 Ratings Visit Website Fathom Fathom is an AI notetaking platform that records, transcribes, summarizes, and organizes meetings so users can stay focused on the conversation. The platform supports bot-based and bot-free capture, giving individuals and teams flexible ways to capture meeting notes. Fathom provides accurate transcripts, instant summaries, action items, follow-up details, and searchable meeting history. Users can ask questions across meetings, monitor key topics, and turn conversations into next steps for sales, customer success, marketing, and internal teams. Fathom integrates with tools such as Google Meet, Zoom, Microsoft Teams, Gmail, Slack, Salesforce, HubSpot, Notion, Asana, ChatGPT, Claude, Zapier, and public API or MCP workflows. Built for teams and individuals, Fathom helps reduce meeting admin, improve follow-through, and keep important decisions visible. 7,880 Ratings Visit Website StackAI StackAI is an enterprise AI automation platform to build end-to-end internal tools and processes with AI agents in a fully compliant and secure way. Designed for large, regulated organizations, it enables teams to automate complex workflows across operations, compliance, finance, IT, and support without heavy engineering. With StackAI you can: • Connect knowledge bases (SharePoint, Confluence, Notion, Google Drive, databases) with versioning, citations, and access controls • Publish AI agents as chat assistants, advanced forms, or APIs integrated into Slack, Teams, Salesforce, HubSpot, or ServiceNow • Govern usage with enterprise security: SSO (Okta, Azure AD, Google), RBAC, audit logs, PII masking, data residency, and cost controls • Route across OpenAI, Anthropic, Google, or local LLMs with guardrails, evaluations, and testing • Deploy in multi-tenant cloud, dedicated cloud, private cloud, or on-premise 55 Ratings Visit Website ShareCRM ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business. 68 Ratings Visit Website
About Optik is a human-guided, AI-amplified go-to-market platform designed to unify siloed tools and streamline the entire sales process in one workspace. Instead of forcing revenue teams to move between disconnected systems, it brings prospecting, enrichment, research, engagement, scheduling, CRM, and revenue management into a single workflow. Teams can identify prospects, enrich contact and account information, gather AI-powered research, develop personalized pitches, and execute multi-channel, hyper-personalized outreach campaigns directly within the platform. By connecting customer signals with execution, Optik helps teams move from insight to action faster while reducing context switching and administrative work. AI is embedded throughout the workflow to amplify human decision-making rather than replace it, helping users understand prospects, surface relevant competitive insights, and determine the next best action. Sales activity and customer interactions remain connected.	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Sales, business development, revenue, and go-to-market teams seeking to unify prospecting, research, outreach, and pipeline execution in an AI-amplified workflow	Audience Companies of all sizes
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Optik Founded: 2022 Ireland optikai.io	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives Clay	Alternatives Apollo Apollo.io
Nex GarageSpace	D&B Hoovers Dun & Bradstreet
Apollo Apollo.io	Visual Visitor
Aurasell	HubSpot CRM HubSpot
OneShot View All	ZoomInfo Sales ZoomInfo View All
Categories AI GTM Supported AI Sales Agents Supported AI Sales Tools Supported AI SDR Supported Go-To-Market Supported	Categories Account-Based Orchestration Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Assistants Supported AI Sales Tools Supported B2B Data Supported Buyer Intent Supported Contact Management Supported Conversation Intelligence Supported Customer Data Platforms (CDP) Supported Data Enrichment Supported Go-To-Market Supported Lead Generation Supported Live Chat Supported Marketing Account Intelligence Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Sales Prospecting Supported Technographic Data Supported Website Visitor Identification Supported
	Show More Features Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Not Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported
Integrations Atonom Not Supported Bullhorn Not Supported CaliberMind Not Supported Cargo Not Supported Docket Not Supported HubSpot CRM Not Supported Locale.ai Not Supported Outreach Not Supported Paligo Not Supported Pipedrive Not Supported Redcar Not Supported Stuut Not Supported Syfter Not Supported Tamago-DB Not Supported Vessel Not Supported ZINFI Not Supported ZoomInfo Field Trip Not Supported ZoomInfo Marketing Not Supported ZoomInfo Operations Not Supported servis.ai Not Supported Show More Integrations	Integrations Atonom Supported Bullhorn Supported CaliberMind Supported Cargo Supported Docket Supported HubSpot CRM Supported Locale.ai Supported Outreach Supported Paligo Supported Pipedrive Supported Redcar Supported Stuut Supported Syfter Supported Tamago-DB Supported Vessel Supported ZINFI Supported ZoomInfo Field Trip Supported ZoomInfo Marketing Supported ZoomInfo Operations Supported servis.ai Supported Show More Integrations View All 80 Integrations
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