TrueTargetingInfillion
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Related Products
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About
Opinary is a platform that drives participation and high-quality engagement by embedding simple, opinion-based voting tools and ads into publisher content to surface user-declared intent and zero-party data, helping brands and publishers reach, understand, convert, and uplift their audiences. For brands, it delivers native, stories, and video ad formats that guarantee interaction rates (with performance guarantees around engagement and traffic quality) and pre-qualify users through questions that increase message association and brand/product uplift, while directing only genuinely interested visitors to client sites. For publishers, it enables audience engagement with one-tap opinion widgets that require no extra newsroom work, converting participation into subscriptions, signups, and monetizable data, and providing segmentation insights that outperform standard targeting by identifying hard-to-reach users.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Marketing teams and digital publishers looking for a tool to engage users, collect data, and convert opinions into high-quality traffic and measurable brand uplift
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationOpinary
Founded: 2014
Germany
opinary.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
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Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
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