Operative.OneOperative
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Related Products
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About
Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.
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About
Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone.
Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple.
Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Digital media companies and online publishers
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Audience
Digital advertisers
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationOperative
Founded: 2000
United States
www.operative.com/operative-one/
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Company InformationThe Trade Desk
Founded: 2009
United States
thetradedesk.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Campaign Management Features
Channel Management
Not Supported
Contact Database
Supported
Email Marketing
Supported
Event Triggered Actions
Supported
Lead Management
Not Supported
Multi-Campaign
Supported
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Integrations
Adloox
Not Supported
Affinity Answers
Not Supported
Beachfront
Not Supported
Cross Pixel
Not Supported
Delivr
Not Supported
Factori
Not Supported
Foursquare
Not Supported
GrowthLoop
Not Supported
Humming
Not Supported
Integral Ad Science
Not Supported
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Integrations
Adloox
Supported
Affinity Answers
Supported
Beachfront
Supported
Cross Pixel
Supported
Delivr
Supported
Factori
Supported
Foursquare
Supported
GrowthLoop
Supported
Humming
Supported
Integral Ad Science
Supported
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