Operative.One

Operative.One

Operative
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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital media companies and online publishers

Audience

Digital advertisers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

The Trade Desk
Founded: 2009
United States
thetradedesk.com

Alternatives

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group
MediaMath

MediaMath

Infillion

Categories

Categories

Campaign Management Features

Channel Management Not Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Integrations

Adloox Not Supported
Affinity Answers Not Supported
Beachfront Not Supported
Cross Pixel Not Supported
Delivr Not Supported
Factori Not Supported
Foursquare Not Supported
GrowthLoop Not Supported
Humming Not Supported
Integral Ad Science Not Supported
Intuizi Not Supported
Kochava Not Supported
Lytics Not Supported
MINT Not Supported
MSIGHTS Not Supported
Magellan AI Not Supported
Oracle PeopleSoft Supported
Proximic by Comscore Not Supported
Sharethrough Not Supported
Yieldlab Not Supported

Integrations

Adloox Supported
Affinity Answers Supported
Beachfront Supported
Cross Pixel Supported
Delivr Supported
Factori Supported
Foursquare Supported
GrowthLoop Supported
Humming Supported
Integral Ad Science Supported
Intuizi Supported
Kochava Supported
Lytics Supported
MINT Supported
MSIGHTS Supported
Magellan AI Supported
Oracle PeopleSoft Not Supported
Proximic by Comscore Supported
Sharethrough Supported
Yieldlab Supported
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim The Trade Desk and update features and information
Claim The Trade Desk and update features and information