Operative.One

Operative.One

Operative
+
+

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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital media companies and online publishers

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

The Trade Desk
Founded: 2009
United States
thetradedesk.com

Alternatives

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group
MediaMath

MediaMath

Infillion

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Integrations

AUDIENCEX
Advangelists
Beachfront
Bionic for Agencies
Campaign Manager+
DV Publisher Suite
Google Ad Manager
Humming
Integral Ad Science
MINT
Meiro
Oracle PeopleSoft
PlaceIQ
PubMatic
RIVN
ShareThis
Social Display
Telaria
Trackonomics
Yieldlab

Integrations

AUDIENCEX
Advangelists
Beachfront
Bionic for Agencies
Campaign Manager+
DV Publisher Suite
Google Ad Manager
Humming
Integral Ad Science
MINT
Meiro
Oracle PeopleSoft
PlaceIQ
PubMatic
RIVN
ShareThis
Social Display
Telaria
Trackonomics
Yieldlab
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim The Trade Desk and update features and information
Claim The Trade Desk and update features and information