Operative.One

Operative.One

Operative
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+

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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

Achieve greater ad performance and results with algorithms that operate your campaigns just like an experienced ad manager. Shirofune optimizes ads for the highest LTV based on your entire historical customer buying journey & data to maximize conversions. With Shirofune, you won’t have to worry about monitoring your ad spend pacing anymore. Shirofune's human-based AI automatically performs budget allocation and bid adjustments to maximize results. Furthermore, by implementing the proposed improvement suggestions, further performance enhancement can be expected. By simply setting budgets and maximum CPA/ROAS, the automation takes control of the progress. Moreover, detailed reports and analysis in natural language significantly reduce the time and effort spent on reporting and analysis. By integrating data from your own CRM and database, we can visualize how much LTV (customer lifetime value) and conversions are actually generated from each channel and advertisement.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital media companies and online publishers

Audience

Agencies and advertisers in search of a tool to manage, automate, and optimize their marketing operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

Shirofune
Founded: 2014
United States
shirofune.us

Alternatives

Alternatives

Categories

Categories

Integrations

Adobe Analytics Not Supported
Amazon Not Supported
Google Ad Manager Supported
Google Ads Not Supported
Google Analytics Not Supported
LinkedIn Not Supported
Meta Pixel Not Supported
Microsoft 365 Not Supported
Oracle PeopleSoft Supported
Pinterest Not Supported
PubMatic Supported
Salesforce Supported
Shopify Not Supported
TikTok Not Supported
X (Twitter) Not Supported

Integrations

Adobe Analytics Supported
Amazon Supported
Google Ad Manager Not Supported
Google Ads Supported
Google Analytics Supported
LinkedIn Supported
Meta Pixel Supported
Microsoft 365 Supported
Oracle PeopleSoft Not Supported
Pinterest Supported
PubMatic Not Supported
Salesforce Not Supported
Shopify Supported
TikTok Supported
X (Twitter) Supported
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim Shirofune and update features and information
Claim Shirofune and update features and information