Operative.One

Operative.One

Operative
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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital media companies and online publishers

Audience

Premium publishers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

PubMatic
Founded: 2006
United States
pubmatic.com

Alternatives

Alternatives

HeadBidder

HeadBidder

FM Labs LLC

Categories

Categories

App Monetization Features

Banner Ads Supported
Data Monetization Supported
Dynamic Product Ads Supported
Native Ads Supported
Playable Ads Supported
Rich Media Ads Supported
Sponsorships Supported
Subscriptions Supported
Video Ads Supported

Integrations

ASTRAD DSP Not Supported
AcuityAds Not Supported
Amagi Not Supported
Amazon Unified Ad Marketplace (UAM) Not Supported
BDEX Not Supported
Bucksense Not Supported
Confiant Not Supported
Google Ad Manager Supported
Illuma Not Supported
Labrador CMS Not Supported
Operative.One Not Supported
Oracle PeopleSoft Supported
Pontiac Intelligence Not Supported
Proximic by Comscore Not Supported
ReklamStore Not Supported
Retargetly Not Supported
Salesforce Supported
Voiro Not Supported
e-X Advertising Intelligence Platform Not Supported

Integrations

ASTRAD DSP Supported
AcuityAds Supported
Amagi Supported
Amazon Unified Ad Marketplace (UAM) Supported
BDEX Supported
Bucksense Supported
Confiant Supported
Google Ad Manager Not Supported
Illuma Supported
Labrador CMS Supported
Operative.One Supported
Oracle PeopleSoft Not Supported
Pontiac Intelligence Supported
Proximic by Comscore Supported
ReklamStore Supported
Retargetly Supported
Salesforce Not Supported
Voiro Supported
e-X Advertising Intelligence Platform Supported
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim PubMatic and update features and information
Claim PubMatic and update features and information