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About

People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.

About

diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers and publishers

Audience

Companies looking for an ad management platform to optimize their digital ad inventory and maximize ad revenue

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

OpenX
Founded: 2008
United States
www.openx.com

Company Information

diDNA
Founded: 2017
United States
didna.io

Alternatives

Alternatives

HeadBidder

HeadBidder

FM Labs LLC

Categories

Categories

App Monetization Features

Banner Ads Supported
Data Monetization Supported
Dynamic Product Ads Supported
Native Ads Supported
Playable Ads Supported
Rich Media Ads Supported
Sponsorships Not Supported
Subscriptions Not Supported
Video Ads Supported

Ad Server Features

A/B Testing Supported
Ad Inventory Management Supported
Ad Optimization Supported
Banner Management Supported
Conversion Tracking Supported
Mobile Ad Serving Supported
Native Ad Serving Supported
Newsletter / Email Ad Serving Not Supported
Referrals / Affiliates Supported
Rich Media Ad Serving Not Supported
Video Ad Serving Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Supported
Keyword Research Tools Supported
Link Management Supported
Performance Metrics Supported
Problem Area Alerts Supported

Integrations

AcuityAds Supported
Adagio Supported
Adloox Supported
Admiral Not Supported
Amazon Unified Ad Marketplace (UAM) Supported
Amazon Web Services (AWS) Not Supported
Bucksense Supported
Flowplayer Supported
FreeWheel Beeswax Supported
Google Ads Not Supported
Google Cloud Platform Not Supported
Hu-manity.co Privacy Experience Supported
Madgex Supported
Snigel Supported
Sovrn Not Supported
Tapad Supported
Vuukle Supported
Zimbra Not Supported

Integrations

AcuityAds Not Supported
Adagio Not Supported
Adloox Not Supported
Admiral Supported
Amazon Unified Ad Marketplace (UAM) Not Supported
Amazon Web Services (AWS) Supported
Bucksense Not Supported
Flowplayer Not Supported
FreeWheel Beeswax Not Supported
Google Ads Supported
Google Cloud Platform Supported
Hu-manity.co Privacy Experience Not Supported
Madgex Not Supported
Snigel Not Supported
Sovrn Supported
Tapad Not Supported
Vuukle Not Supported
Zimbra Supported
Claim OpenX and update features and information
Claim OpenX and update features and information
Claim diDNA and update features and information
Claim diDNA and update features and information