OpenX vs. SOOMLA Comparison


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About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.	About SOOMLA addresses the information gap for mobile app publishers who use in-app advertising. Our platform allows app marketers to measure user level ad LTV, attribute ad revenue to marketing activity and target ad whales via various marketing channels. Furthermore, monetization teams can use our platform to evolve a data-driven approach to optimizing their ad inventory. Finally, we provide raw data access that allows the entire organization to make better decisions.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and publishers	Audience App publishers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $999 per month https://soomla.com/pricing-integration.html Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Not Supported Webinars Supported Live Online Supported In Person Supported
Company Information OpenX Founded: 2008 United States www.openx.com	Company Information SOOMLA Founded: 2012 Israel soomla.com
Alternatives Kevel	Alternatives Start.io
Adsor	Kochava
AdSupply	Singular
PubMatic	TrafficGuard
Nexxen View All	Tapjoy View All
Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported	Categories App Monetization Supported Marketing Analytics Supported Mobile App Analytics Supported Performance Testing Supported
App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported	App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Supported Subscriptions Supported Video Ads Supported Show More Features Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Not Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Not Supported Revenue Tracking Supported Uninstall Tracking Not Supported
Integrations ASTRAD DSP Supported Adagio Supported Adloox Supported Amazon Transparent Ad Marketplace (TAM) Supported Amazon Unified Ad Marketplace (UAM) Supported BlueConic Supported Bucksense Supported Flowplayer Supported FreeWheel Beeswax Supported Hu-manity.co Privacy Experience Supported Kochava Not Supported Madgex Supported Mile Supported Mochahost Supported Pontiac Intelligence Supported PubPower Supported Singular Not Supported Snigel Supported Vuukle Supported Show More Integrations View All 23 Integrations	Integrations ASTRAD DSP Not Supported Adagio Not Supported Adloox Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Amazon Unified Ad Marketplace (UAM) Not Supported BlueConic Not Supported Bucksense Not Supported Flowplayer Not Supported FreeWheel Beeswax Not Supported Hu-manity.co Privacy Experience Not Supported Kochava Supported Madgex Not Supported Mile Not Supported Mochahost Not Supported Pontiac Intelligence Not Supported PubPower Not Supported Singular Supported Snigel Not Supported Vuukle Not Supported Show More Integrations View All 3 Integrations
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