OpenX vs. ReTargeter Comparison


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About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.	About Keep your brand top of mind by delivering ads to your site audience as they browse the web. Take your customer database online. Serve display ads with nothing more than an email or mailing address. Bridge the gap between search and display. Serve targeted ads to in-market prospects at the keyword level to drive qualified traffic. Leverage the most contextually relevant inventory to drive qualified traffic to your pages. Build your unique target audience using the perfect mix of demographic, geographic, behavioral, interest and intent-based data. Leverage offline and online data to create custom people-based audiences to improve targeting and increase audience scale. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and publishers	Audience Businesses and stores in need of a solution to improve their service and operations
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $1500 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information OpenX Founded: 2008 United States www.openx.com	Company Information ReTargeter Founded: 2009 United States www.retargeter.com/products
Alternatives Kevel	Alternatives ADMY
Adsor	ADXL AI ADXL
AdSupply	AdRoll
PubMatic	Kayzen
Nexxen View All	Rontar View All
Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Display Advertising Supported Marketing Automation Supported
Show More Features App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported	Show More Features Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported
Integrations ASTRAD DSP Supported AcuityAds Supported Adagio Supported Amazon Transparent Ad Marketplace (TAM) Supported Amazon Unified Ad Marketplace (UAM) Supported BlueConic Supported Bucksense Supported DV Publisher Suite Supported Display Ad Generator Not Supported Flowplayer Supported FreeWheel Beeswax Supported Madgex Supported Mile Supported Mochahost Supported Pontiac Intelligence Supported PubGalaxy Supported PubPower Supported Snigel Supported Vuukle Supported Show More Integrations View All 23 Integrations	Integrations ASTRAD DSP Not Supported AcuityAds Not Supported Adagio Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Amazon Unified Ad Marketplace (UAM) Not Supported BlueConic Not Supported Bucksense Not Supported DV Publisher Suite Not Supported Display Ad Generator Supported Flowplayer Not Supported FreeWheel Beeswax Not Supported Madgex Not Supported Mile Not Supported Mochahost Not Supported Pontiac Intelligence Not Supported PubGalaxy Not Supported PubPower Not Supported Snigel Not Supported Vuukle Not Supported Show More Integrations View All 1 Integration
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