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About

OpenText Core Web Optimization is a scalable and flexible solution designed to create personalized and engaging web experiences. It uses audience segmentation, enhanced targeting, and A/B or multivariate testing to help organizations maximize customer engagement and improve ROI. The platform integrates seamlessly with OpenText Web CMS and Google Marketing Platform to sync customer data and enhance targeting capabilities. It supports delivering tailored content optimized for any device, providing mobile-first design insights through experimentation. The hybrid SaaS and managed service deployment options minimize downtime and ensure continuous operation. OpenText Core Web Optimization empowers teams to make data-driven decisions by tracking visitor behavior and conversion metrics.

About

The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers, web developers, and enterprises seeking a scalable, AI-driven solution to personalize and optimize web experiences for increased engagement and ROI

Audience

Websites that want a personalization solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • It's a powerful user targeting a business intelligence platform. It's very easy to deploy and integrate with the website. Excellent personalization platform. Behavior records and per profile targeting.
  • Twik is an easy platform to use. It answered the main goal I set up before starting to work with it – increasing sales.
  • Twik is an all in one personalization solution tool. Easy and friendly to use and provides all the necessary information I need.
  • Personalization and customization in e commerce was one of my targets, and Twik definitely covered it.

Cons

  • Overall it's an outstanding business intelligence platform.
  • There is no way to know how the system works because all the work happens “behind the scenes”.
  • Shopify plugin is currently missing, however it's in development.
  • I’m not a very technical person, therefore using the dashboard was not very intuitive for me.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

OpenText
Founded: 1991
Canada
www.opentext.com/products/core-web-optimization

Company Information

Twik
Israel
www.twik.io

Alternatives

Alternatives

RAPP

RAPP

Lebesgue
Kaption

Kaption

Kaption.co
Socital

Socital

Market Analytics Technology Ltd
Socital

Socital

Market Analytics Technology Ltd

Categories

Categories

Personalization Features

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Integrations

Contentsquare
Shopify
WordPress

Integrations

Contentsquare
Shopify
WordPress
Claim OpenText Core Web Optimization and update features and information
Claim OpenText Core Web Optimization and update features and information
Claim Twik and update features and information
Claim Twik and update features and information