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About

OpenText Core Web Optimization is a scalable and flexible solution designed to create personalized and engaging web experiences. It uses audience segmentation, enhanced targeting, and A/B or multivariate testing to help organizations maximize customer engagement and improve ROI. The platform integrates seamlessly with OpenText Web CMS and Google Marketing Platform to sync customer data and enhance targeting capabilities. It supports delivering tailored content optimized for any device, providing mobile-first design insights through experimentation. The hybrid SaaS and managed service deployment options minimize downtime and ensure continuous operation. OpenText Core Web Optimization empowers teams to make data-driven decisions by tracking visitor behavior and conversion metrics.

About

Optibase is an A/B testing and conversion rate optimization (CRO) platform for websites, including Webflow and WordPress sites. It lets marketers and developers create, run, and analyze split tests on pages and individual elements, as well as multivariate and URL-based tests comparing different page versions. Built-in heatmaps and session recordings help teams review clicks, scrolling, and visitor journeys, while personalization and audience targeting support tailored website experiences. Conversion tracking lets users compare variant performance and evaluate outcomes. Experiments can be managed through Optibase's web dashboard and its Webflow app or WordPress plugin; script-based installation supports other website builders. It is intended for marketers, growth teams, agencies, and developers who want to investigate visitor behavior, test site changes, and use experiment results to guide conversion-focused updates.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers, web developers, and enterprises seeking a scalable, AI-driven solution to personalize and optimize web experiences for increased engagement and ROI

Audience

Marketers, growth teams, agencies and developers running Webflow or WordPress websites.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

OpenText
Founded: 1991
Canada
www.opentext.com/products/core-web-optimization

Company Information

Optibase
www.optibase.io

Alternatives

Alternatives

Cortality

Cortality

Cortality, Inc.
Kaption

Kaption

Kaption.co
Zarget

Zarget

Osmnez Technologies

Categories

Categories

Integrations

Amplitude Not Supported
Contentsquare Supported
Google Analytics Not Supported
Google Cloud BigQuery Not Supported
Google Tag Manager Not Supported
Mixpanel Not Supported
Model Context Protocol (MCP) Not Supported
PostHog Not Supported
Stripe Not Supported
Webflow Not Supported
WordPress Not Supported

Integrations

Amplitude Supported
Contentsquare Not Supported
Google Analytics Supported
Google Cloud BigQuery Supported
Google Tag Manager Supported
Mixpanel Supported
Model Context Protocol (MCP) Supported
PostHog Supported
Stripe Supported
Webflow Supported
WordPress Supported
Claim OpenText Core Web Optimization and update features and information
Claim OpenText Core Web Optimization and update features and information
Claim Optibase and update features and information
Claim Optibase and update features and information