OdinsOdins.ai
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About
Odins.ai is a SaaS platform for Marketing Mix Modeling (MMM) that helps marketers understand what drives sales and optimize budgets across channels.
The platform automatically collects, structures, and integrates data from all online and offline sources, making it easy to get a complete, privacy-friendly view of performance. Using AI-driven Bayesian MMM, Odins.ai quantifies the effect of each marketing activity and lets users test scenarios, forecast results, and verify that models work — all in an intuitive tool built for marketers, not data scientists.
Odins.ai turns complex analytics into actionable insights you can explore and trust, helping teams continuously improve marketing efficiency and ROI.
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About
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies with at least 1M USD in Marketing Spend and quite a bit of conversions
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Audience
Marketers and professionals interested in a solution to optimize their marketing performance and automate their data pipelines
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationOdins.ai
Founded: 2022
Norway
odins.ai
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Company InformationRecast
United States
getrecast.com
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Integrations
No info available.
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Integrations
No info available.
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